Newspaper & Mailroom

About.com and MSG Interactive Form Joint Marketing Program

Tuesday 12. February 2008 - About.com, one of the 15 most visited Web sites in the U.S., and MSG Interactive, the digital division of Madison Square Garden, L.P., have teamed up to provide enhanced and expansive behind-the-scenes coverage of key sports and entertainment events held at Madison Square Garden's famed venues.

Launching the relationship will be extended coverage of the 132nd Westminster Kennel Club Dog Show, February 11 and 12 at Madison Square Garden, New York City. About.com’s expert Guides to dogs and veterinary medicine will report live from the event at dogs.about.com.
“This strategic association will provide both About.com and MSG Interactive with added benefits to our users and advertisers,” said Peter Weingard, vice president, marketing, About.com. “We look forward to building our relationship with MSG Interactive and further leveraging our network of over 600 expert Guides, in our ongoing commitment to deliver quality content to our users.”
“This is an exciting alliance for MSG Interactive as we continue to try and find ways to expand our audience through key marketing and distribution relationships while providing our users the ultimate virtual experience of visiting one of Madison Square Garden’s world-class venues,” said Scott Richman, senior vice president and general manager, MSG Interactive. “Working with About.com we will be able to offer a greater depth of access and more programming than ever before on our premier Web sites.”
MSG Interactive includes the online, digital and wireless presence for Radio City Music Hall, Madison Square Garden, the WaMu Theater at Madison Square Garden, the Beacon Theatre and MSG television network, as well as the New York Knicks, Rangers and Liberty.
As part of the relationship both About.com and MSG Interactive will seek to build sponsorships that leverage About.com’s tremendous online reach, and MSG Interactive’s in-venue and broadcast media opportunities.