Newspaper & Mailroom

The New York Times Delivers News and Opinion Through Text Messages

Monday 28. January 2008 - Readers Can Text in for the Latest News, their Favorite Columnists or the Most E-mailed List

The New York Times (www.NYTimes.com) announced today the launch of a text messaging service that will deliver the latest news, features and columns from the newspaper as well as features from The Times Magazine to cell phones and mobile devices.
“With our mobile site experiencing triple-digit growth, this is the next step in our efforts to make full use of this medium,” said Rob Larson, vice president, product development and management, NYTimes.com. “We want our readers to have easy access to our news and opinion, wherever they may be, and this new service makes it even easier to read us on the go. We intend to use every available platform to disseminate The Times’s quality news and information.”
By sending a text message with the appropriate keyword to 698698 (NYTNYT), users can receive the latest three articles from that given section or the most recent column from their favorite opinion, business, environmental, entertainment, health, metro, national, political, sports or technology columnist. Articles can be displayed on any type of cell phone or PDA. Starting today, the text message keywords will appear in the appropriate sections of the newspaper; the complete list is also included below. The services are free to use, although standard carrier charges may apply.
New York Times News Section Text Message Keyword
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Front Page Latest
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Business Business
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World News World
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National National
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New York Metro Metro
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Science Science
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Technology Technology
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Politics Political
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Health Health
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Sports Sports
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Style Style
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Dining Dining
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Week in Review Week
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Arts Arts
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Magazine Magazine
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Most E-mailed List Emailed
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For columnists, text the columnist’s last name to 698698 (NYTNYT).
New York Times Op-Ed Columnists Text Message Keyword
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David Brooks Brooks
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Roger Cohen Cohen
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Gail Collins Collins
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Maureen Dowd Dowd
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Thomas Friedman Friedman
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Bob Herbert Herbert
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Nicholas Kristof Kristof
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Bill Kristol Kristol
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Paul Krugman Krugman
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Frank Rich Rich
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New York Times Business, Health, Text Message Keyword
Environment,
Entertainment, Metro, National, Politics,
Sports and Technology Columnists
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Harvey Araton (Sports) Araton
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Peter Applebome (Metro) Applebome
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Dave Anderson (Sports) Anderson
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Dan Barry (National) Barry
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Jane Brody (Health) Brody
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Jim Dwyer (Metro) Dwyer
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Clyde Haberman (Metro) Haberman
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Virginia Heffernan (Television) Heffernan
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Adam Liptak (National) Liptak
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Gretchen Morgenson (Business) Morgenson
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Adam Nagourney (Politics) Nagourney
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Joe Nocera (Business) Nocera
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Floyd Norris (Business) Norris
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David Pogue (Technology) Pogue
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Andy Revkin (Environment) Revkin
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Bill Rhoden (Sports) Rhoden
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Sam Roberts (Politics) Roberts
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Andrew Ross Sorkin (Business) Sorkin
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George Vecsey (Sports) Vecsey
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John Vinocur (Politics) Vinocur
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NYTimes.com mobile (http://mobile.nytimes.com) offers all the top stories from the main sections of NYTimes.com, including blogs and the Most E-Mailed list, as well as the ability to:
— Retrieve stock quotes and market indices

— Search movie showtimes by ZIP code

— Retrieve New York Times movie reviews as well as cast and credit information

— Search real estate property listings from The Times

— Check News Tracker alerts

— E-mail articles to friends

— Send articles to friends via text message

— Save articles to users’ Times File accounts
NYTimes.com’s mobile site was rated the best mobile site for news by Forrester Research in August 2007.