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InfoTrends’ Consumer Survey Finds KODAK EASYSHARE Software Most Popular Among Consumers

Thursday 07. February 2008 - Consumers rank KODAK EASYSHARE Software number one in all four software package categories

KODAK EASYSHARE Software was ranked number one, across-the-board, in an InfoTrends digital camera consumer1 that included analysis of digital camera software packages. InfoTrends’ survey asked consumers to rank their preferred software package in frequency of use, organization, photo editing and printing at home.

“Kodak is thrilled that EASYSHARE Software’s ease-of-use and robust feature set continue to resonate with consumers and it is their preferred software choice for managing the post-capture photo experience,” said Craig McGowan, Worldwide Product Marketing Manager. “Unlike any other software available, KODAK EASYSHARE Software provides a seamless connection to KODAK Gallery where people can do more with their photos by creating photo books, apparel, cards, calendars and more.”

KODAK EASYSHARE Software is designed to make the complete digital photography experience fun and easy while providing camera transfer, organization, printing and integration with the KODAK Gallery, where photos can be stored, shared and printed as traditional photos or featured on new photo products. The software works with both MAC and PC computers and is compatible with any brand of digital camera. The new 6.4 version can be downloaded for free.

The latest version of KODAK EASYSHARE Software touts an array of features, including instant KODAK PERFECT TOUCH Technology to enhance color, automatic red eye reduction and one click access to the KODAK Gallery, a leading online photo service. Users will also enjoy editing their photos with KODAK EASYSHARE Software’s editing tools, which turn photos into a coloring book outline or one of six scene effects – all in one click.

http://www.kodak.com
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