Tuesday 02. December 2008
Frye Williamson Experiences Best Sales in 40-Year History with Heidelberg Press
When Rick Serena and his brother Lynn, co-owners of Frye Williamson Press in Springfield, Ill., decided to enter the 40-inch market by purchasing their first 40-inch press, they expected to upgrade the capacity and speed of their pressroom. What they did not expect, however, was to immediately experience the best two months of sales in the companys 40-year history after installing a 5-color Speedmaster SM 102 press with coater and perfector from Heidelberg.