Digital Cement Releases a New Patient Mobilization and Adherence Marketing Solution
Life Sciences organizations in need of better patient mobilization and adherence marketing solutions can benefit from a new, highly customizable, patient-centric solution provided by Digital Cement, a relationship marketing company and subsidiary of Pitney Bowes Inc. (NYSE: PBI) “Patient mobilization” refers to the consumer action of seeking information and physician advice on specific health issues, treatments and medications.