Michelman Unveils New Brand Identity at American Coatings Show 2014
Michelman, a leading manufacturer of high performance, water-based coatings, polymers and surface additives, introduced its new brand identity at the American Coatings Show 2014, held in Atlanta, Georgia, USA. Michelman has evolved into a proactive, forward thinking company, able to anticipate customer and industry challenges and needs, and deliver innovative and optimal solutions anywhere in the world, quickly and efficiently. The new identity better reflects Michelman’s leadership position in the coatings, composites, and printing & packaging market sectors it currently serves.