Gannett Digital and CONTEXTWEB Partner to Bring Contextual Targeting to the Forefront
CONTEXTWEB Inc., the largest independent ad exchange, announced today that it has teamed up with Gannett, one of the worlds leading media companies, to categorize Gannett Digitals online ad inventory in real time. By using CONTEXTWEBs Real-Time Classifier, Gannett Digital will provide advertisers with greater targeting capabilities, enabling them to maximize the performance of their campaigns.