Business News
Mohawk Fine Papers Partners With High Design Firm to Launch Pinhole Press
Wednesday 27. October 2010 - The New Online Boutique for Beautifully Simple, Functional Photo Gifts Features More Than 150 Holiday Gift Ideas for the Design-Conscious Consumer
Mohawk Fine Papers, Inc., the largest privately owned manufacturer of premium printing, writing, and digital papers in North America, and high design firm Rosebrook | Peters | Funaro today announced the launch of Pinhole Press, a new online boutique for personalized and inspirational photo gifts.
Now available at www.PinholePress.com, this new, online boutique offers more than 150 stylish photo gifts that are easy to customize — from photo books and holiday cards to calendars and day planners. Each photo gift is printed on Mohawk’s i-Tone papers, which are optimized for the HP Indigo, and the ordering platform on PinholePress.com is powered by Mohawk Digital Technologies Group.
“Mohawk has always been an innovative paper company. As digital technology has driven convergence in the worlds of print, photography, and design, Mohawk sees an opportunity for photo products for the design-conscious consumer,” says Bart Robinson, Vice President, Digital Technologies Group, Mohawk Fine Papers, Inc. “The photo merchandise market is growing rapidly, and with Pinhole Press, consumers now have the option of beautifully crafted photo gifts that will elevate their design palette and design consciousness.”
The Pinhole Press branding team includes Ashley Rosebrook, Stefan Peters, and Steven Funaro, who are also the principals of Rosebrook | Peters | Funaro, an agency specializing in brand creation and revitalization. Collectively, the team has built the brand on a distinctively simple design point of view.
“We had our mothers in mind when we were creating the products for Pinhole Press,” said Peters. “Simplicity is at the core of the products, website and design; and each one of our products was conceived to make gifting easy and fun. We want to give consumers the opportunity to share their photos in the most beautiful, yet simple way.”
Photo gifts range from $1.59 for holiday cards to $78.99 for the 13-photo large day planner.