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How Tecnaus Revolution 50 AutoSetup is enabling true on-demand finishing
Wednesday 26. November 2025 - In a world where consumers are continuously bombarded with digital advertisements, pop-ups and endless notifications, print stands out because its real, tangible, and trusted. At Tecnau, we see this every day as customers use our automated solutions like the Revolution 50 AutoSetup to turn communications into fully on-demand, short-run applications that stand out.
Recent research from the Independent Print Industries Association (IPIA) revealed that 99.1% of consumers expressed a positive sentiment of trust in print. That figure alone highlights what many of us in the industry already know: when it comes to authenticity and credibility, print delivers in ways digital channels simply can’t.
The reason is simple: print is proof. A printed magazine, a direct mail piece, or a high-quality brochure can’t be edited or deleted seconds after you see it. You can hold it, feel it, even smell it. And these sensory connections build an emotional engagement to a level that digital screens cannot really replicate. It reassures, persuades, and sticks in memory. This is why solutions such as Tecnau’s Revolution 50 AutoSetup exist: to ensure that even the shortest, most personalized runs are finished with the same quality, speed, and reliability as long runsAt the same time, digital and print should not be seen as opposites since their real strength lies in working together. By using data collected from digital channels, print becomes more personal, relevant, and therefore more powerful. A personalized catalog, a custom-printed direct mailer, or even a short-run photobook tailored to someone’s interests makes the recipient feel valued. It’s not just communication, but creating a bond, a special type of connection.
This is exactly the “sweet spot” where digital printing and smart finishing are redefining what’s possible. The flexibility of digital print allows providers to move beyond generic output and embrace personalization and on-demand productions. The challenge has often been finishing, more difficult to cope with these requests, but that’s changing too.
Our Tecnau Revolution 50 AutoSetup system has been built with this new concept in mind. The solution enables fully-automated, on-the-fly format changes in under 30 seconds, with no downtime and no operator intervention. This doesn’t just mean higher productivity and less waste, but real on-demand capabilities. it means that print providers can easily move from one personalized job to the next, truly making customized communication scalable and profitable.For print providers, this isn’t just about producing more. It’s about producing better while delivering output that feels meaningful, authentic, and memorable to end-users. In a digital-first world, that’s what makes print stand out amongst all the other communication noises.
As the IPIA’s research shows: authenticity matters more than ever. Trust is fragile, but print helps in building it due to its tangible nature. And with automated, on-demand solutions like Revolution 50 AutoSetup, our industry has the tools to finally empower print in the true sense as an indispensable part of every communication strategy.