Inkjet & Digital Printing

Virtual for the first time: Canon Future Promotion Forum opens to more participants

Wednesday 09. September 2020 - The Canon Future Promotion Forum is now in its third year and has established itself as a permanent fixture and platform for expert exchange on the subject of customer loyalty in the printing industry. Strategic decision-makers from marketing, communications, customer loyalty, advertising and innovative print service providers meet to discuss the latest approaches to brand management in a two-hour programme.

The participants, who are connected online, learn about new technologies that help to reach target groups even better and to shorten the marketing ROI. Communication with customers is given new impetus when messages are highly individualised and at the same time enhanced with a human touch.
How this can work is revealed by one of the best experts in targeting customers, the Dutch author and EMEA marketing director at Smartly.io, Mark de Bruijn, in his keynote at the Canon Future Promotion Forum. He is one of the most dedicated marketing experts on the business portal LinkedIn and is on the list of the 100 best B2B marketing leaders 2019 (Hottopics). His book “Customers Are People Too” was published in February and is the core of his presentation.
Exciting presentations at the Canon Future Promotion Forum
Other lectures of the two-hour programme include How technical data can be used to create an emotional appeal, how data-driven marketing can be implemented, how print providers can create hyper-personalised promotional material and advertising, and how programmatic print campaigns can be automated. In the ensuing dialogue experts will discuss how the human factor can be integrated into data-driven marketing.
The Canon Future Promotion Forum 2020 is aimed at
– Brand owners (B2B/B2C) who are looking for the best communication mix in their customer approach
– Communication consultants for stationary trade and e-commerce, who apply CRM and manage adequate promotion budgets
– Strategic decision makers
– Marketing, communication & CRM managers
– Print service provider
– direct mailers
– Catalogue & Magazine Printers
– Media & creative agencies responsible for brand design and campaigns
– Influencers & multipliers from associations, forums, media etc.
Registration now possible