Packaging

Symbiotic relationship – display for new cider brand

Tuesday 20. August 2019 - For the introduction of the new cider brand Apfel Räuber into the German food trade, the manufacturer relies on 0.33 litre cans. The container is the perfect packaging for the carbonated, tangy apple cider. Brewed from 100 % German apples, the manufacturer positions the new brand as an alternative drinking pleasure for a new target group. In addition to the other premium offers in this product category, the company also wants to address women and men who prefer a rather light, alcoholic refreshment with the Apple Robber Cider.

In order to communicate the product characteristics optimally at the P.O.S., the manufacturer presents the apple robber in a second placement by Panther Display, which takes up an oversized beverage can in the design. The practical can is thus unmistakably set in scene and the attributes of the brand unmistakably presented visually. Inside the display there is space for one Euro pallet or four ¼ pallets. The large-capacity can thus offers a very large volume for product storage.
More and more female and male consumers are turning to alternatives to beer and other beverages with a higher alcohol content and trying out new flavours. The display appeals directly to this target group: Two toppers call on consumers to try and grab. The display, which is a good 1.20 metres high and covers the entire space, shows the typical beverage can geometry on the end walls, including a tear tab, which, as an attached punching element, unfolds a three-dimensional effect. The display design is a perfect brand ambassador and signals the outstanding product promises of the new beverage brand. The generously dimensioned interior offers the best possible access to the products and thus supports rapid sales.