Prepress

Pixfizz Enhances Editor Customisation Capabilities

Tuesday 23. September 2014 - Pixfizz, a cloud-based white-label solution enabling brands to create and sell photographic products via customised online storefronts, is announcing today at Photokina, the ability for customers and brands to customise their own Graphical User Interface (GUI), within the Pixfizz Cloud-to-Print? Editor, including on smartphones. This capability optimises their own branding and user experiences.

The customisation flexibility is a key Pixfizz value proposition that is proving to be an attractive feature for companies looking for competitive differentiation. “Everyone wants to create an online shopping experience that is unique to their particular brand or to their corporate clients’ brands,” states Alexander de Boissezon, VP Marketing. “With the steady growth of eCommerce, the need for differentiation and customised user experiences is growing exponentially.”
With the enhanced Pixfizz Editor, customers are able to benefit from a wide range of customisation features. These include backgrounds, foregrounds, panels, icons, granular colouring, mouseover and highlight colour schemes, image sources, etc. All text in the editor can be edited and translated to any language, including Russian, Chinese, Japanese, Hebrew, etc. Fonts, font-size and kerning can be modified. Icons can be replaced with the customers’ own designs to give a truly unique look & feel. Even the tool tips and pre-flight warnings can be customised to enhance branding and styling. All of these customisation features can be implemented on various devices, including smartphones.
Pixfizz’ Application Programming Interface (API), also enables customers to integrate to third-party solution providers or to their own in-house solution. For example, integration to external image sources outside of the native integrations, such as Facebook, Instagram and Dropbox are possible. The Pixfizz API makes both customising and extending functionality with third party applications, easier and more cost effective. It represents one of Pixfizz’ key competitive differentiating factors.
This flexibility underlines the true power of the Pixfizz Cloud-to-Print?solution which proves to be much more comprehensive than a web-to-print solution or a boxed software. All of these customisation capabilities are all-inclusive within the set-up and annual subscription fees. There are no extra charges for redesigning the Editor nor for updating customised online storefronts.