Business News

Novartis and InnerWorkings Announce Global Marketing Partnership

Monday 12. May 2014 - InnerWorkings, Inc. (NASDAQ: INWK) a leading marketing supply chain company, has been selected by Novartis, one of the world's largest pharmaceutical companies, to power its global promotional marketing, optimize worldwide collaboration and drive continued growth for all of the Novartis brands.

With the proprietary technology capable of handling 13 languages, 28 currencies, and 76 product categories, Novartis will leverage VALOTM, the InnerWorkings global technology platform, to streamline marketing production and execution efforts for more than 100 brands across more than 140 countries.
This unique collaboration will help Novartis to optimize promotional marketing and point-of-sale budgets on a local, regional and global level by capitalizing on InnerWorkings’ industry expertise, technological leadership and global footprint