Consumables

FLEXcon Takes Creativity to the Wall with Launch of WALLdecoT Chalkboard

Monday 30. December 2013 - Expansion of WALLdecoT product line provides printers' clients with multi-functionality and creative market opportunities for retailers, creative agencies, arts and craft distributors and do-it-yourself (DIY) consumers

FLEXcon, an innovator in adhesive coating and laminating, today announced the expansion of its WALLdecoT product line with the introduction of WALLdecoT Chalkboard 6787BK, a multi-functional black vinyl solution that transforms walls into printable, chalk-receptive surfaces. Designed for indoor, short-term promotional and home décor, WALLdeco Chalkboard 6787BK is print-ready, allowing printers to immediately and cost-effectively offer a creative, unique solution to their clients for creative market opportunities in a variety of industries.
WALLdeco Chalkboard 6787BK can be easily and affordably mounted in three simple steps: removing the liner, applying and smoothing it out. If desired, it can be die-cut into shapes, and cleanly removed from surfaces for up to six months, which is an important consideration for seasonal branding and co-branding campaigns, events and for businesses appealing to local audiences. Advertisements and designs can be adapted to mediums such as walls, P-O-P displays and menu boards, enhancing the creative possibilities for brands, agencies, retailers, arts and craft distributors, and do-it-yourself (DIY) consumers.
“Localization is a growing trend among retailers looking to differentiate from standardized branding techniques to make a more personal connection with their customers. This requires material that can be customized and adapted on the fly,” said Dennis Brunnett, product manager at FLEXcon. “WALLdeco Chalkboard 6787BK expands functional and creative design possibilities while retaining an authentic, black chalkboard look and allows users to easily write, erase and re-write personalized messages for promotional purposes.”
WALLdeco Chalkboard 6787BK (VBS Better) is a 4 mil print-receptive/chalk-receptive black vinyl, coated with a high-tack removable adhesive (with initial repositionability) designed to adhere to smooth painted wall boards (non-vinyl) and a variety of low-surface energy plastics, and backed with a sheet-form release liner. In addition, it is printable via UV and solvent screen, UV inkjet, UV offset, and UV and solvent flexo. We recommend printing white before colors for improved graphic “pop”, much like spot printing white on a clear film. WALLdeco Chalkboard 6787BK has exceptional durability and abrasion resistance as compared to other chalkboard options on the market.
The addition of WALLdeco Chalkboard 6787BK expands FLEXcon’s extensive WALLdeco product offerings of fabric, vinyl and non-vinyl films. Adhesive systems include low-tack and high-tack removable adhesives; microsphere, repositionable removable adhesive, and permanent adhesive. To learn more about the WALLdeco product line, visit FLEXcon’s Wall Graphics resource page