Packaging
Sleever International at Luxe Pack Monaco: innovation for brands
Friday 25. October 2013 - The company owes its growth to a focus on innovation and industrial rigour at the service of luxury brands. The result: supply-based marketing founded on solutions specialised by markets, which are innovative and provide added value.
For 35 years, Sleever International has been known and recognised as the innovative creator and leader of sleeve technology. Holding over 500 patents and proprietary formulas, Sleever International provides an ever increasing range of decoration and finishing solutions for luxury brands (perfumes and cosmetics, liquor and spirits).
The company, which has mastered entirety of sleeve technology
– from chemistry to engineering, right through to manufacturing and services
– has an international presence (Europe, America and Asia).
But its strength is in standing out locally with specific solutions, in accordance with the demands of each business and each market.
By basing themselves around innovative R&D services and marketing, Sleever International has implemented supply-based marketing, developing innovative and hyperspecialised market applications.
Among them, the SleeverMakeupsolution which, after five years of work and over than 4 million Euros invested in R&D, meets a combined need from makeup brands, for new solutions for covering, protection and traceability in order to respond in particular to the problems of multi-products, late customization and differentiation via image, color, effects and rendering.
Another example, designed within the framework of supply-based marketing: the Sleever Glassdecoratingsolution which meets the finishing and customisation needs of champagne and sparkling wine brands. In order to implement this solution, Sleever International has invested in the creation of the decoration company Embellis.
The objective is to assure these clients a complete solution and great responsiveness in realisation. For example, for champagne brands, Sleever Glassdecorating allows for a collector’s edition to be created in just a few weeks.