Prepress

WESTFALEN-BLATT opts for ppi Media

Thursday 10. October 2013 - Letter of intent signed at the World Publishing Expo 2013

The World Publishing Expo has, once again, proven a successful business platform for ppi Media, the software supplier based in Hamburg, Germany. On Montag, October 7, 2013, Thilo Grickschat and Frank Best, managing directors of WESTFALEN-BLATT, signed a letter of intent for new solutions for its newspaper planning, page production, classified pagination and ad production workflows.
The decision in favor of ppi Media went hand in hand with the decision to modernize and reorganize WESTFALEN-BLATT’s 27 local editions. “ppi Media’s solutions will create a cost-effective, yet highly automated planning and production workflow, and the existing system will be optimally integrated. We are creating an optimal platform for all our workflows and departments, for future optimization as well, since ppi Media offers open solutions of guaranteed quality,” said Thilo Grickschat, managing director of Vereinigte Zeitungsverlage GmbH in Bielefeld.
At the heart of the new production workflow, PlanPag will be used for planning and production, including page assembly. It will also connect to the ad booking system – via AdMan – and to the editorial system using standard interfaces.
Automated ad production
A system that automatically receives and assigns digitally delivered ads, whose formats are becoming increasingly diverse for print and digital, is important for making the publishing company competitive in the future. AdMan will ensure the highly automated electronic delivery of ads and integration of the ad booking system (WESTFALEN-BLATT’s in-house solution). WESTFALEN-BLATT has also ordered the alfa Stylo editor integrated in AdMan. This web-based ad editor runs on the AdMan GUI, enabling users to create liner and display ads easily and quickly. AdMan creates logos, a large number of different backgrounds and text blocks for designing ad layouts. Fonts and quotations (in particular for personal ads) are managed in data pools in Stylo.
In the new workflow, classified ads can already be paginated on the basis of the booking data for ad pages. Production data that has been delivered or created in Stylo is placed automatically. The ad deadline can be moved forward to just before printing starts.
ppi Media at the World Publishing Expo
At the World Publishing Expo in Berlin, ppi Media will be presenting software solutions for print and multichannel workflows from October 7-9, 2013, at Stand 200, Hall 1.2.