Inkjet & Digital Printing

Konica Minolta Launches a Marketing Campaign with the Theme “Beyond Printing”

Monday 19. August 2013 - In a concerted effort to connect with, inform and educate customers about their innovative and comprehensive range of products and services, Konica Minolta Business Solutions Asia launches a brand new advertising and social media campaign based on the theme -- Beyond Printing today. The leading provider of business solutions, Konica Minolta aims to reach out to businesses in a number of industries and engage them through the campaign.

“We have designed our two-pronged advertising campaign to be interactive and engaging. The outdoor advertising (Out-Of-Home) component not only educates customers on Konica Minolta’s capabilities that goes beyond printing, it also directs customers to our Facebook page, where they could join our online contest and stand a chance to win customised photo books,” said Ms Celine Long, Regional Marketing Manager, Konica Minolta Business Solutions Asia.
She added, “Konica Minolta partners with our customers in streamlining their processes, reducing costs and increasing efficiencies. Our customer-centric approach, allows us to understand their challenges and provide a total solution — by giving shape to ideas that contribute to an optimised environment for all.”
Technologies are advancing at an increasing speed and users’ needs have changed. With this in mind, it is essential for businesses to tap into innovation to strategise and provide solutions that are able to meet the new challenges. Konica Minolta’s campaign aims to educate customers about the company’s scope and at the same time, deepen customers’ understanding of the brand.
The advertising campaign will run in four phases of four to five-week periods from today to 22 December 2013 at various MRT stations.