Prepress
ppi Media at dmexco: software solutions for the challenges of the digital age
Thursday 01. August 2013 - SoLoMo, publishers as agencies, multi-channel strategies
Today, a publisher’s readers are fragmented: anytime, anywhere, anyhow and anyline. The logical consequence is multi-channel publishing. Breaking news on Twitter, the first pictures and a caption on facebook, a message and a video are posted on the website, and the next morning there’s a detailed report in the daily newspaper. Do the print media stand a chance in the future or are the digital channels the new cashcows of the media industry? At dmexco (Hall 6/C061), which will be held in Cologne from September 18-19, 2013, ppi Media will demonstrate software solutions which help publishers reposition themselves, create attractive offers and provide their readers with news and advertising in line with their respective interests.
“Numerous attempts to establish new business models start ambitiously, yet very often end up a mere digital alternative to the printed version. Why? Things that don’t add value should not cost anything. That’s too short-sighted,” says Manuel Scheyda. Scheyda, Head of Innovation Management at ppi Media, will therefore hold a seminar on digital strategies and best practices for newspaper and magazine publishers entitled “Small, powerful and smart: software solutions for the challenges of the digital age” from 1 pm – 1.45 pm on September 18, Room 3.
h5. Free, freemium, pay models
The publishers’ fight for readers started a long time ago. Free offers are moving into position, freemium and pay models are standing by. At dmexco, ppi Media will be presenting its fast, multi-channel publishing solution Content-X, designed and developed for a specific target audience. The dmexco presentation will also focus on SoLoMo (Social Local Mobile), e-commerce and publishers as agencies. ppi Media, a Hamburg-based company, has reinterpreted its existing approach, creating and implementing a media-neutral production workflow. ppi Media’s customers include the business magazine impulse, the Bangkok Post and the F.A.Z.
h5. New to dmexco – a global player in printing and publishing
ppi Media will present its publishing solutions for the first time at demexco 2013. The company has an immense stronghold in the publishing industry. It has developed software solutions in Hamburg and Kiel for almost 30 years. Bild, the New York Times, the Times of India and approximately 5,000 other newspapers are produced every day worldwide by ppi Media.