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eZ Marketing Automation: The next generation digital experience solution

Wednesday 13. February 2013 - eZ Systems and Net-Results announce technology alliance: Advanced US-based Marketing Automation suite is integrated into leading global Open Source WCM Platform to offer a single point, premium Customer Experience Management (CXM) solution.

eZ Systems, the provider of the eZ Publish Platform, the leading Open Source Customer Experience Management (CXM) Platform today announced a technology partnership with Net-Results, a Marketing Automation software vendor.
The alliance reflects a mutual product vision to bring to market eZ Marketing Automation, a solution which connects the powerful Net-Result’s marketing automation suite into the eZ Publish Platform. The result is an integration greater than the sum of its parts that will lead to increased customer retention, prospect conversion and lead attrition control. For IT departments and Procurement the solution represents a simplification of today’s complex multi-vendor scenario as one integrated enterprise-supported system now offers a streamlined tool to boost productivity and efficiency across the team.
Customers, prospecting online shoppers and media consumers will perceive noticeable and improved relevance in communication from the websites they visit; marketing wastage will decrease and time and money will be saved by the best practice CXM-focused enterprises adopting the solution.
eZ Marketing Automation is being rolled out globally and will offer eZ Systems’ and Net-Results’ customers a unique opportunity to leverage unequaled audience segmentation powers and personalize the way they communicate across web, email and other digital channels.
Gabriele Viebach, CEO of eZ Systems Group said, “Our ambition is to help our clients increase the value of their content and to create an even more compelling digital customer experience as part of their eZ Publish Platform technology investment. eZ Marketing Automation is a very important piece in our roadmap to offer the complete, integrated digital experience solution to the market. We are very excited to collaborate with Net-Results; their technology and knowledge are best-in-class. Together we will help our customers excel in the marketing and communication campaigns, boosting relevance, engagement and ROI.”
Matt Filios, President of Net-Results added, “Our unmatched capability to segment prospect and customer data is the key to successful automated lead management. With the combined solution the market now has access to an even stronger opportunity, and marketers have a clearer path to success in driving greater revenue performance for their organizations. Integrating our marketing automation platform to drive campaigns to all digital customer touch points via eZ, including website content, mobile apps, emailing or other communication channels is unique. Integrating this with eZ’s Recommendation Services engine and powerful web analytics solutions will take it even further.”
The alliance will also simplify online marketers’ tasks and toolkit. eZ’s Chief Product Officer, Christof Zahneissen, noted: “Up to now, even the most advanced online marketers are using a web content management system on one side, a marketing automation tool on the other and sometimes perhaps another emailing system entirely to complete the fulfillment. And this without mentioning a CRM in the mix as well. eZ Marketing Automation takes away the copying and pasting and adds in a centralized view with segmentation and performance measurement between email and web. In the end this will mean increased productivity, a better experience for the marketer, relevant cross-channel measurement and increased customer interaction. And did I mention full single vendor enterprise support too?”