LFP - Large-Format-Printing

Catching the Passersby

Thursday 27. December 2012 - We've all seen the futuristic movie where the big glass screen comes down and the actor begins swiping at images and enlarging pictures, watching things in real time and talking to people from around the world.

While this type of Touch Screen Technology may be years away from home use, retailers are able to watch as their store windows become a gold mine of advertising space using Digital Windows.
A storefront window has always been a passive way of advertising. You may have walked by and spotted a mannequin donned in the hottest fashions or the newest, aerodynamic bicycle and you may have even seen signs that read “20% off today” or “come in and ask about our new line of eye shadows,” but you have to have been looking to see.
With people being pulled in so many directions these days where advertising is concerned, some hardly even notice the signage and deals in the windows of the shops they pass by each day. But now with Interactive Windows your little storefront can reach these passersby like never before.
Shop owners need to be more creative. Everyone loves technology in which they can interact and produce their own outcome. It is the digital age and these Digital Windows are going to impact local businesses by tapping into traffic that would otherwise have passed them by.Digital Windows put an entirely new spin on the word “window shopping.” An interactive window display is irresistible. Imagine if you had a display that would show off your product with one touch of the screen. People could literally pull up the product they are interested in, check the price, color and size if applicable. What if they could dress the mannequin? Design the kitchen? And, what if your Window Display told them they get 20% off just for playing in the window? Do you think they would just pass by then? Probably not. Not only might you get more people into the store but because word of mouth, you might get more people coming to see your display.