Business News
Business deal between Guandong and Difol
Wednesday 19. December 2012 - The company, leader in visualcomm market in Serbia, has signed an exclusive distribution deal to provide Guandong products
Difol, leader as Company supplying media and printing systems in Balkans area, has entered into an exclusive agreement with Guandong. The agreement with the Serbian Company is the first of a series of agreements Guandong is going to draw up with the most important distributors of media for Visual Communication in some European test-areas. A strategic plan conceived by Guandong in order to meet the ever growing demand for Guandong branded products received from the major international OEM customers. Guaranteed quality control throughout the supply chain, shared specifications, constant innovation and compliance with the standard of European market are the key characteristics of Guandong media.
Thanks to the great success of Red Book, the useful tool that holds representative samples of all range of products signed Guandong, the corporate network keeps on expanding throughout Europe. The resulting growth in demand of Guandong branded products has prompted the Italian Company to rethink its commercial strategy, enabling some of the most important European distributors to have exclusive market right to sell branded products. Dealers gain thus the opportunity to distribute on a worldwide scale high-class products, such as Magnetic, One Way Vision and Double Way Vision Image, designed to surprise and excite with applications never conceivable before.
“We are now trying out this new distribution model for some test-areas we selected between the most commercially interesting territories” – says Daniele Faoro, Sales Director EME of Guandong – “Since I am in Guandong, I have dealt with East Europe countries, where I have found a great interest in our business model; therefore we have established several successful partnerships with local distributors over the years. Among these, Difol, leader company throughout the territory, has been selected for the launch of this new strategy. A radical change for our Company, but we strongly believe that it will help us to strengthen our presence and our role in Serbia, in the Balkans and beyond”.
“We are highly satisfied with the recent agreement we have drawn up with Guandong” – says Mr. Dejan Bradic, Difol Company – “Thanks to this agreement, we get the opportunity and the certainty to be able to offer to our customers products with a brand that is a byword for quality and technological innovation, whilst remaining competitive in a competitive market as the Serbian one. We know for certain that we are unique in our area, thanks to an extremely dynamic and loyal supplier, able to anticipate market trend by developing innovative media. We believe Guandong is a reliable partner, that can sustain and inspire us with technical training, marketing material and support during exhibitions and with customers. Daniele Faoro with his slogan: “We act as one”, describes a modus operandi that we are successfully experiencing”.