Inkjet & Digital Printing

What, Why, How and Who for 1:1

Friday 23. November 2012 - What is the 1:1 Experience?

The Fuji Xerox 1:1 Experience helps marketers and service providers make dramatic steps in marketing while limiting the risk of failure.
The philosophy of the 1:1 Experience is not to choose a delivery channel and develop a campaign for it, but instead, develop a dynamic communication strategy for the campaign, and use creative marketing solutions and consistent messaging across multiple media channels for customer interaction.
Targeted messaging based on profiles and contextual information is integrated across web, print, SMS, social media and other mobile platforms, while customers’ journeys are monitored from acquisition to retention and sales at every step to deliver increased ROI efficiency.
Why1:1 Experience?
In a world where consumer behaviour is diverse and changing, how do businesses engage and sustain valuable relationships in a timely, targeted way? How do you draw the attention of new, active, young consumers without neglecting the more traditional ones – and all the while remaining relevant to the masses?
Conversations of today have shifted from a product-centric approach to the customer-centric experience. This leaves marketers confused on media choice and stumped on a strategy to select.
How does the 1:1 Experience work?
1. Data Analysis + Strategy Development – Exact customer profiles drive variable content, context and communications which are adapted and refined for relevance to each individual recipient.
2. Creative + Cross Media for a Personal one-to-one Connection – Reach the right customer at the right time, with the right channel of delivery. Emphasis is on presentation and timeliness.
3. Campaign Management + Results – Use marketing resources effectively. Management analytics track the progress and success of each campaign, delivering accurate metrics to analyse returns. Eliminate guesswork and open a complete window into customers’ behaviours. Reports enable real- time response to client requests and shape the evolution of future marketing strategy.
1:1 Experience Partners 1. XMPie – Software that empowers print service providers, marketers, SMEs and enterprises to leverage
customer data and create personalised, multiphase cross-media campaigns with high response rates. 2. Premier Partners Community – A global network of 800 members who provide variable print
production facilities to produce fully customised marketing materials with quality controls. Removes the hassle of vendor management and channels business resources back to customer relationship management.
3. Trade Organisations – Gain access to programmes that raise standards of practice towards growth and profitability. One such partner is the Direct Marketing Association of Singapore (DMAS).
4. 1:1 Ignite Agency Certified Partners – A programme developed to deliver a ‘best of both worlds’ suite to the market: the talent of creative agencies powered by Fuji Xerox technology and the expertise of the various 1to1 Lab initiatives.