Business News

Advanced Direct: An Innovative Partner

Thursday 06. September 2012 - We'd like to introduce you to Advanced Direct Inc., a full-service direct marketing company and now a division of Salem Printing. We truly believe there is no limit to what this combined team can achieve - not just because of the added resources and capabilities available to our clients, but because of the caliber of men and women who are the heart and soul of our two organizations. We truly believe that "Simply the Best, just got better!"

Founded in 1989, ADI provides single-source turnkey solutions to regional and national firms across a broad spectrum of industries. Clients include leading regional and national brands, from specialty retailers, financial institutions, and insurance services to major trade shows, business-to-business marketers and not-for-profit organizations. Their location in Greensboro, NC provides major advantages because of their central east coast location near major U.S. Postal Service centers, including the USPS National Distribution Center (1 of 21 in United States). They were a 2012 Recipient of the USPS Mail Innovation Award and according to their clients, Responsiveness, Innovation, and Subject Matter Expertise differentiate them from their competitors.
Technologies such as Quick Response (QR) codes, Personalized URLs (PURLs), and social networking channels will offer you unprecedented opportunities to design Direct Mail campaigns that optimize your return on investment. Sophisticated database tools allow you to find, target and acquire the very best prospects for your offering. Strategic triggering and advanced logistics empower you to reach your customers with accuracy that ensures your promotions are fully integrated across all media platforms – print, broadcast, email, online and outdoor – so that your message is delivered with maximum impact.
The addition of ADI opens new opportunities for us to support our clients in even broader ways in the future. You will find the ADI commitment to client satisfaction has produced a reputation for excellence that has earned a very impressive and very loyal client base encompassing major national brands.
As good as we were for our clients yesterday, we know we have to be better today. We believe this combination delivers on this promise. Salem Printing has been dedicated to “Connecting Print” for our clients, fully integrating new technologies and new processes to improve their bottom line. ADI’s expertise and experience in these areas will provide exciting new solutions for our clients. “An Innovative Partner” we are happy to call, Simply the Best!