Business News

ASAE, TMG Custom Media Collaborate to Launch New Print-Plus-Digital Strategy for Associations Now Magazine

Tuesday 14. August 2012 - ASAE and TMG Custom Media announce plans to re-introduce ASAE's flagship publication, Associations Now (AN), as well as launch a new AN microsite, a daily email newsletter and mobile app in October.

The new print version of AN will have a more contemporary business-magazine design, with content focused on the people who make the association community so lively. The new AssociationsNow.com will showcase up-to-the minute news stories, blogs, and other journalism geared toward the nonprofit sector.
The new daily email newsletter will deliver need-to-know headlines for association executives. Additional themed content will cover five areas: leadership, technology, membership, money and business, and meetings.
“One of the reasons why ASAE is enhancing its digital strategy is to deliver an easy online and mobile experience for our members,” said ASAE President and CEO John H. Graham IV, CAE. “One of the mobile trends we have observed is people are reading publications on their mobile and tablet devices. In order to keep pace with our members’ needs and expectations, it was critical for us to move into this space. This will also provide us an opportunity to raise awareness with new audiences about the role associations play in our society.”
ASAE hired TMG Custom Media to help implement these initiatives. They are assisting with magazine content strategy, design, and digital strategy and implementation.
“ASAE is at the apex of forward thinking in the association marketplace,” said Jane Ottenberg, co-CEO of TMG Custom Media. “We are honored and thrilled to work with ASAE to develop a 360-degree media platform for Associations Now.”
ASAE members will start receiving the new daily newsletter in October.