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RDA HOLDING CO. ANNOUNCES RESULTS FOR THE SECOND QUARTER ENDED JUNE 30, 2012

Thursday 09. August 2012 - Company Announces Second Quarter Revenue of $290.5 Million; Net Loss of $93.9 Million Results Include Non-Cash Impairment Charge of $113.4 Million RDA Holding Co., parent company of The Reader’s Digest Association, Inc. (together with its subsidiaries and affiliated entities, “RDA”), the global multi-brand and multi-platform media and direct marketing company, announced today its financial results […]

Company Announces Second Quarter Revenue of $290.5 Million; Net Loss of $93.9 Million Results Include Non-Cash Impairment Charge of $113.4 Million
RDA Holding Co., parent company of The Reader’s Digest Association, Inc. (together with its subsidiaries and affiliated entities, “RDA”), the global multi-brand and multi-platform media and direct marketing company, announced today its financial results for the second quarter ended June 30, 2012.
Robert E. Guth, President and Chief Executive Officer, commented, “During the second quarter, we continued on the path to transform our business, and our results reflect some of the challenges inherent in this transition. While there were some bright spots, which we believe were driven by our strategy to focus on our core businesses, our second quarter results were disappointing when compared to the year-ago period.
“In particular, many of our European markets continued to struggle amidst a very difficult macro-economic environment. In addition, within our North America segment, although we continued to make strides in digital and advertising initiatives on a number of our media properties, our results were impacted by larger than expected declines in our Books & Home Entertainment business as well as in our Canada business. However, our Asia Pacific and Latin America businesses performed largely according to our expectations, which reflects, in part, the successful implementation of our customer- centric marketing strategies within these regions.
“With respect to our efforts to simplify our Company to focus on our core businesses, we recently completed the sale of our Lifestyle and Entertainment Direct business, a milestone in our strategy. We also continue to move forward with our international licensing initiative, and are well positioned to advance the process having taken a number of key preparatory steps this quarter.
“Despite the overall results for the quarter, our plans and convictions have not changed. While the transformative process we have undertaken is complex, we believe it is the necessary path to position the Company for future growth. We remain steadfast in our commitment to building a more stable, more predictable and more profitable business.”
Second Quarter Company Results
Revenue decreased $84.5 million to $290.5 million, a decline of 22.5% from the 2011 quarter. The revenue declines were primarily due to the sale of the Every Day with Rachael Ray publication in October 2011, the closure of our freshHome title, declining subscription renewals on certain of our magazine titles, lower sales of books and a decline in advertising in Canada. Our revenue declines were also due to a lower active customer base and a reduction in promotional investment, across many of our markets in Europe.
Second quarter operating loss was $93.2 million, which reflects an impairment charge of $113.4 million. Excluding impairment charges in both comparable periods, operating profit increased $5.5 million to $20.2 million, an increase of 37.4% from the 2011 quarter. The increase in operating profit was primarily the result of higher stock-based compensation expense in the 2011 quarter, decreased amortization
and efficiency improvements related to our customer-centric strategy, and lower overhead costs driven by our 2011 restructuring initiatives.
EBITDA for the quarter was $34.3 million, compared to $57.1 million from the 2011 quarter, which has been adjusted to exclude discontinued operations, as well as the Every Day with Rachael Ray publication.
Outlook
Looking ahead, we continue to expect that our EBITDA in the second half of the year will exceed the same period last year as we expect to realize further benefits from our ongoing cost reduction efforts later this year. However, given our results in the first half of 2012 and the fact that we expect our performance in the second half of 2012 to be negatively impacted by the same factors that affected our first half results, we are lowering our guidance of 2012 consolidated EBITDA to a range of $85 million to $100 million.
A number of uncertainties remain that may affect the Company’s outlook. These uncertainties are referenced below under “Forward-looking Statements” and in certain filings with the U.S. Securities and Exchange Commission.
Second Quarter 2012 Segment Results
The Company classifies its business into three reportable segments: North America, Europe and Asia Pacific & Latin America (“APLA”). These segments comprise two business lines: media and direct marketing.
The North America segment comprises our operations in the United States and Canada that publish and market various magazines, books and home entertainment products.
The Europe and APLA segments primarily consist of our direct marketing operations in those regions.
Summary of Reportable Segment Results
North America
Second quarter revenue in the North America segment was $150.9 million, a decline of $43.6 million, or 22.4%, compared to $194.5 million in the second quarter of 2011 (with minimal effect from foreign currency translation). The decrease was primarily driven by the sale of the Every Day with Rachael Ray publication and the closure of our freshHome title, declining subscription renewals on certain of our magazine titles, lower sales of books, lower advertising in Canada and fewer food single issue publications and bookazines.
Second quarter 2012 operating profit was $26.9 million, a decline of $13.4 million, or 33.3%, compared to $40.3 million in the 2011 quarter. The decrease in operating profit was primarily the result of declining revenue, as described above. This was partially offset by the absence of the Every Day with Rachael Ray publication, which incurred an operating loss in the 2011 quarter.
Europe
Second quarter operating profit in our Europe segment was $5.2 million, a decline of $9.2 million, or 63.9%, from the 2011 quarter (a decrease of 54.2% on a constant currency basis). The decrease in operating profit was primarily due to lower revenue as described above, and was partially offset by lower promotional investments and more efficient promotional mailing practices under our customer-centric strategy, and overhead cost savings resulting from our 2011 headcount reduction initiatives.
Asia Pacific and Latin America (APLA)
Second quarter revenue in our APLA segment was $46.1 million, a decline of $4.9 million, or 9.6%, compared to $51.0 million in the second quarter of 2011, but was nearly flat on a on a constant currency basis, declining 0.6%. The decline was primarily driven by the closure of Health Smart magazine in Australia. These declines were substantially offset by a favorable response in Australia and Brazil to our customer-centric marketing activities earlier in the year.
Second quarter operating profit in our APLA segment was $3.4 million, an increase of $2.9 million compared to an operating profit of $0.5 million in the 2011 quarter (with minimal effect from foreign currency translation). The increase was primarily due to a reduction in promotional activities, driven by implementation of our customer-centric approach and favorable timing on promotional campaigns.
Corporate Unallocated (administrative expenses, not allocated to reportable segments)
The decrease in expenses is primarily driven by higher stock-based compensation expense in the prior year, associated with the April 2011 change in our Board of Director composition and related executive severance, and by decreased amortization costs resulting from the application of fresh start accounting and our emergence from bankruptcy.
Other operating items, net for the second quarter of 2012 decreased $1.9 million to $0.9 million, as compared to $2.8 million for the second quarter of 2011. The decrease was primarily due to adjustments to previous restructuring charges.
Impairment of Assets
During the second quarter, the Company recorded an estimated impairment charge of $113.4 million, related to our North America and Europe segments, consisting of $63.6 million against goodwill and $49.8 million against other intangible assets. This was primarily driven by changes in our longer-term views due to lower than expected revenue and operating results, adjustments to our most recent financial projections and declines in prevailing market conditions affecting the publishing and direct marketing industries in which we operate. During the third quarter, we will finalize our second quarter interim impairment analysis and record any further adjustments at such time.