Prepress

LEADING BENELUX MEDIA GROUP AUTOMATES 95 PER CENT OF IPAD AND IPHONE PUBLISHING WORKFLOW WITH QUARK PUBLISHING PLATFORM

Thursday 12. July 2012 - de Persgroep Publishing distributes over 3 million print copies every day and experiences 20,000 iPad downloads a week thanks to automated content repurposing for over 15 titles

Quark announced today that de Persgroep Publishing, leading Benelux media company, is using Quark Publishing Platform to publish digital versions of twelve weekly magazines, one monthly magazine and eight newspapers with 40 regional editions. Thanks to Quark Publishing Platform, dio:content and a suite of in-house written Java applications, de Persgroep now distributes 3 million copies every day and is experiencing 20,000 downloads a week across all iPad publications. With a pool of over 1,000 QuarkXPress and QuarkCopyDesk users, de Persgroep leverages the content structuring functionalities of Quark Publishing Platform to integrate print and digital workflows, allowing publishing to the iPad in one minute per page.
This high-performance publishing process enables de Persgroep to automate 95 per cent of the digital workflow and repurpose content to produce numerous newspapers and supplement magazines at no extra cost for the company. Guy De Bruyn, de Persgroep’s Corporate ICT Manager, comments: “de Persgroep , as an innovative and modern media company, cannot afford not to be present on the iPad. Nowadays readers are expecting media companies to produce digital editions for smartphones and tablets, but publishers are struggling to find a budget-friendly way of delivering the content they already produce to a host of new devices.”
“We wanted to get our publications onto the iPad, iPhone and online without having to create a separate dedicated tablet team, which would cost money, time and resources. For our digital strategy to be sustainable we had to focus on structuring our content in the right way, streamlining collaboration and reusing our content as much as possible. We had been using Quark Publishing Platform for our print production for years and trusted that it could deliver the type of automation that we needed to be competitive on the digital market.”
John McGrann, Sales Director for Northern Europe at Quark Inc., comments: “De Persgroep is one of the world’s largest media companies that has chosen an innovative and forward-looking approach to their publishing platform. By taking best of breed publishing solutions from Quark they not only drive substantial efficiencies through publishing automation, they are perfectly positioned for any future technology their customers might demand. This is the essence of dynamic publishing; create structured content, pair it with rich design and highly automate the publishing process to print, Web and digital devices such as the iPad. We look forward to a long partnership with de Persgroep and companies like them that want to move to the next generation of publishing automation.”