Prepress

Brand Perfect Launches New Community Website and Announces the Next Date for the Global Brand Perfect Tour

Wednesday 11. July 2012 - As technology continues to warp and fragment traditional approaches to branding, the newly launched brandperfect.org provides a space for debate and collaborative thinking for anyone who believes that a customer's direct experiences with a brand are of more importance than a memorable logo or killer ad campaign.

The site features articles and case studies from multi-disciplinary contributors, and will host regular live discussions for its community, as well as collating research, materials and special reports from The Brand Perfect Tour.
brandperfect.org launches in beta on 11 July. It was conceived by Monotype and Fjord, designed by Fjord and built by Implere and IS. The site will be edited by Neil Ayres, who has worked previously for D&AD, Creative Review and Design Week.