Packaging

PEAK Label Security from G&D Confirms Product Authenticity

Tuesday 08. February 2011 - The PEAK family from Giesecke & Devrient (G&D) is growing. The new PEAK security label adds an extra dimension to the PEAK security feature developed by G&D to protect product brands and already successfully introduced in the pharmaceutical industry. PEAK stands for Printed and Embossed Anti-Copy Key and is embossed onto the packaging, e.g. of medical products, using special tools during the manufacturing process.

PEAK Label is different in that it can be affixed as a self-adhesive label to packaging and products like a seal. As a result, the security label not only enables the authenticity of the product to be verified, but also serves as protection against opening and tampering.
G&D has developed PEAK Label especially for products where the PEAK security feature cannot be integrated directly into production of the folded box packaging. PEAK Label is supplied on a roll as a self-adhesive label which can be designed to meet specific customer requirements. Because the labels are countable and can also bear an individual identification marking, the customer can ensure controlled handling of the protection technology to provide a secure supply chain. This means, for example, that the quantity of original packs put into circulation can be tracked with absolute precision and unauthorized overproduction by suppliers prevented.
The security label can be affixed to virtually all products or materials such as glass, metal and plastic by means of commercially available labeling machines. PEAK Label not only provides a unique identification marking but also seals the product. The highly secure labels cannot be removed and stuck down again tracelessly, which provides protection against opening. This ensures that the product concerned is authentic and that the packaging has not been previously opened or the contents swapped.
PEAK technology is based on an intelligent combination of printing and embossing. The design of the packaging includes an optically variable embossed pattern which confirms the authenticity of the product to the consumer. The new labels, which are manufactured in a highly secure production environment controlled by G&D, likewise incorporate the proven PEAK technology. Their manufacture does not require any high-cost dye pigments or holographic foils.
The security labels can be used, for example, to protect industrial products, but a key application will be auto parts, which are pirated in large numbers by counterfeiters. They are also suitable as a security shield for fine wines and expensive spirits. PEAK labels can even act as a marketing tool, as the products bearing them gain extra prestige in the eyes of consumers.