Business News

Highly Topical Supporting Programme for digi:media 2011

Monday 07. February 2011 - Associations, publishing houses and industry initiatives from the entire communication and publishing sector are making a statement for the future of the industry with their events at digi:media from 7 to 9 April 2011. The programme is highly topical and offers print service providers, advertising and creative agencies, marketeers, print buyers and publishers very interesting content.

Some 15 congresses, conferences, workshops, panel discussions, awards, network meetings, theme parks and special shows are on the agenda of the three-day trade fair for digital printing and commercial publishing.
This comprehensive supporting programme reflecting the entire workflow was made possible thanks to the network of strategic partnerships forged by Messe Düsseldorf with relevant industry associations, publishers and sectoral initiatives. “The conceptual involvement of target visitor groups in digi:media was a particular concern to us,” said Ralph Scholz, Account Manager at Messe Düsseldorf, stressing this strategic approach. He went on to say: “To this end we have deliberately “attached” existing Community events to digi:media to prompt these Communities to enter into a multi-disciplinary exchange. digi:media links these different Communities with each other serving as the connective element.”
“Making Apps” and “Showing Apps”
The digi:media specialist programme kicks off on 6 April under the heading “Showing Apps”. Organiser IDG Magazine Media particularly focuses here on the booming segment of tablet PCs. According to current figures, by 2013 some 400 million Smartphones and tablet PCs will exist on the market. This and the fact that tablet PCs offer publishing houses the possibility to publish additional content and generate profit make them a central theme at “Showing Apps”. Under the heading “Beyond iPad” renowned manufacturers demonstrate that while the iPad leads the sector it now has strong competition. In numerous sessions the show under the heading “Making Apps – Learning from the Experts” demonstrates how content can be loaded onto the Smartphone and tablet PCs. In half-hourly slots on topics such as “Workflow”, “Distribution” and “Marketing” selected Apps experts demonstrate their solutions. Alongside this developers will present their Apps especially tailored to the publishing sector as part of the special show “Showing Apps”. A “Best-of-Show” award honouring the manufacturer with the best App at the fair as well as a workshop entitled “Making Apps – Programming for iPad&Co” complete the range here.
Paperazzo Programme: The World of Paper in Focus
Paper in all its forms – particularly with a special focus on digital printing paper – is in the limelight on the Business stage. Media partner Paperazzo, famous for its unique combination of paper with sophisticated finishing and printing processes, will be organising a twice daily programme focusing on the topic of paper. The themes here are:
¬ Practical Examples featuring Digital Printing
¬ Possibilities offered by Different Digital Printing Paper
¬ Product Descriptions of Selected Paperazzo Editions
Each programme is rounded off by a panel discussion with representatives from the sector.
Media Production and Brand Communication
On 7 April 2011 the General Federation of Communication Agencies (Gesamtverband Kommunikationsagenturen – GWA) will be organising the Media Production Symposium (10.00 am to 1.00 pm at the Düsseldorf Hilton hotel). Speakers and themes include: Oliver Blecken (Mediacom) speaking on the topic of “Media Agencies and Cross-Media Media Production: What are the Crucial Factors here?” and Martin Schäffler (mehr:wert) on “augmented reality”. The workshops are followed by a tour of the fair with visits to the stands of selected exhibitors. In the evening the GWA will be presenting the GWA Production Award for the seventh time now. And for the first time now time prizes will be awarded here for innovation concepts and manufacturing efficiency while the sustainability of media productions will be rated.
Kressköpfe Database live:
Cross Mediality – The Key to Success
At digi:media 2011 media service provider kress will be inviting visitors to a further event in its kressköpfe live series. The kressköpfe database and the yearbook of the same name collect decision-makers here into an online index and in printed form – and in Düsseldorf visitors are given the opportunity to meet many of these in person. Under the heading “Cross Mediality – The Key to Success” the networking event kicks off on Thursday, 7 April at 2.00 pm at digi:space in Hall 6. As a keynote speaker Staffan Ekholm (CEO at MovingMedia+/Bonnier-Gruppe) will be introducing the conference and explaining how best to transfer magazines onto tablet PCs. Jochen Wegner, former Editor-in-Chief at Focus Online, media old hand Thomas Koch as well as Dr. Bernhard Mischke, Managing Director at the new online kiosk Pubbles, will all be reporting on their concepts and experiences on the path into the digital media age. In his lecture Christian Gaiser, founder and Managing Director of the Internet platform kaufDA, shows how retailers and consumers can benefit from location-based networks. After the lectures, interviews and panel discussion there will be plenty of time to meet speakers and the kressköpfe team in a relaxed setting – and thereby draw inspiration for your own business.
future media live: Print and Media Industry in Focus
digicom, digital printing syndicate Interessengemeinschaft Digitaldruck, and the print and media associations Druck und Medien Nordrhein-Westfalen (VDM NRW) and Druck und Medien Nord will be joining forces at the first digi:media to offer an expert supporting programme. This programme will be sponsored by the German Printing and Media Industries Federation (Bundesverband Druck und Medien). On two days of the fair everything on the associations’ “zukunft medien” (future media) stage will revolve around innovative solutions and applications for customers and companies of the print and media industry. The programme will kick off on Friday, 8 April, on the digi:space stage with the “zukunft medien” tour. Themes like computer-generated imagery (CGI) or the natural use of media in the everyday life of a digital native feature in the two-hour programme (4.00 pm to 6.00 pm). The Media Brunch on the Saturday morning, 9 April 2011 (10.30 am to 1.00 pm) forms the star-studded and content-focused finale of the first digi:media. Cooperation partners and exhibitors will discuss their impressions on the fair on the digi:space podium and will develop from this scenarios for future.
VDMA Workshop: Print Advertising in a Mediamix
The one-day workshop “Successful Print Advertising in an Altered Media Mix” organised by the VDMA on 8 April is specifically aimed at those in charge of marketing at the VDMA’s 3,000 or so member firms. Using examples of best practice and case studies the opportunities and impact of print in combination with online media will be examined here. The individual themes are:
¬ Technical Posssibilities and Benefits of Print and Online Media
¬ Impact of Different Media on People
¬ Practical Case Studies
¬ Combination of Different Media: Why a Mix makes Sense to achieve Maximum Benefits?
The specialist programme is supplemented by networking events of various Xing groups such as Media & Publishing, IT-Connection, Verband Druck + Medien (VDM NRW) as well as the Facebook community of the VDM NRW. The E-publishing working group of the German magazine publishers’ association Verband Deutscher Zeitschriftenverleger will also be meeting in 2011 at digi:media in Düsseldorf.