Packaging

Coca-Cola Recognized for Packaging Design in Prestigious Advertising Awards

Friday 04. February 2011 - Coca-Cola walked away a double winner in the Mobius Awards, which annually recognize outstanding design work across several categories, including outdoor, packaging, point-of-purchase, print, television and more.

Coca-Cola took two of five awards in the Packaging Design category for our 2010 Winter Olympic Games packaging and our 2010 summer packaging. Our Olympic Games packaging also won “Best of Show,” the highest honor in the Mobius Awards with only one recipient in each of the 10 award categories.
“Coca-Cola’s design team collaborated with our agency partner Turner Duckworth to craft a holistic visual identity system that thoughtfully integrated the intrinsics of brand Coke, the spirit of optimism and consumers’ passion for Olympic athletes,” said Vince Voron, AVP, IMC Strategic Design, Coca-Cola North America. “The result was an inspiring identity system that could be effectively scaled across multiple consumer touch points, from packaging to point-of-sale to out-of-home.”
Voron added, “The Mobius Award and other industry accolades our design systems have achieved are a great testimony to the value of developing creative through an integrated marketing process.”
Coca-Cola’s 2010 Winter Olympic Games packaging was also recognized in the International Food and Beverage Creative Excellence Awards (FAB); FABulous Awards, Pentawards, and Cannes Design Lions.
More on Olympic Games Packaging
In January 2010, Coca-Cola launched limited edition Olympic Games-themed collectible cans and FridgePacks featuring silhouettes inspired by some of the most popular Olympic Winter Games sports, such as figure skating, ice hockey, speedskating and snowboarding. An additional commemorative can featuring a contemporary interpretation of the Inukshuk, the symbol of the Vancouver 2010 Olympic Winter Games, was also released around the opening of the Games. Other Olympic Games-themed packaging included 20-ounce bottles, multipacks and 2-liter bottles, with a new silhouette available every few weeks through the Games.
More on Summer Packaging
Coca-Cola’s 2010 limited-edition summer cans hit store shelves just in time for Memorial Day weekend. Five different designs synonymous with summertime — including soccer balls, beach umbrellas, boats and flip-flops – were featured on 12-ounce cans with a new design debuting every few weeks through Labor Day. Other summer-themed packaging included 2-liters with a spatula and grill image; 12-packs with a sailboat and sunset; and 20-ounce bottles with sunglasses. Point-of-sale materials complemented the theme in stores.
More on Mobius
The Mobius Awards were established in 1971 in Chicago by J.W. Anderson as part of the U.S. Television and Radio Commercials Festival. Since 2001, Mobius has been under the leadership of Lee W. Gluckman Jr. The competition’s headquarters are now in Redondo Beach, Los Angeles area, California. Entries come from professionals in more than 25 countries and are judged throughout the world by international panels. Points are awarded entries based on effectiveness and creativity.