Packaging

New Belgium Brewing Plans East Coast Market Expansion in 2011

Monday 31. January 2011 - Nation's Third-Largest Craft Brewer to Open Maryland, Virginia and Washington, DC

New Belgium Brewing, maker of Fat Tire Amber Ale, announced plans today to expand their market territory along the eastern seaboard. The Colorado brewer will open Virginia, Maryland and Washington, D.C. in September of 2011. The added territory will bring the nation’s third-largest craft brewer to 29 states.
“We had significant expansion in 2009 when we added five states,” said New Belgium Sales Director, Joe Menetre. “We wanted to make sure we had the capacity to keep up with that demand, so we expanded our fermentation cellar to address future growth as well. We’re looking forward to selling our beers in and around the nation’s capitol.”
No decisions have been made regarding distributor partners, brands or package for the new markets.