Packaging

LAURA MERCIER LUXE COLOUR PALETTE

Friday 28. January 2011 - Released as part of the Laura Mercier Holiday 2010 collection, the limited edition Luxe Colour palette contains all the essential colours and tools needed to create a variety of holiday looks in one convenient, travel-friendly palette.

HCT USA manufactured the vintage feel packaging creating a custom insert for the palette complete with magnetic clasp.
Three designs were created and made available exclusively at the following luxury department stores, SAKS (white palette), Nordstrom (brown palette) and Neimen Marcus (silver palette).
Lindsay Bailey, Project Manager, HCT NJ comments:
“Laura Mercier is a brand that embodies its current ad campaign ?Flawless?. When we were creating this palette, we knew we had to do just that. By partnering with the best in plaque execution and design, our team collaborated to bring Laura Mercier?s desires to life. Anthony DeMarco, Executive VP, knew from the onset how appealing this weighted, luxe feeling compact would be and made the decision to add it to our stock line. From the metalized magnetic clasp to the attraction between the cover and base, women will love to show off this chic “clutch?”.”
Rebecca Goswell, Global Creative Director, HCT Packaging adds:
“The allure of vintage has been an important trend within the beauty sector for several years, and we predict that it will continue to appeal to consumers bored with cheaper, modern packaging.
Our challenge when creating this particular palette, was to capture the quality cues and fine attention to detail of compacts and ?objects d?Art? of yester year, whilst at the same time ensuring that it could blend seamlessly with the clean, contemporary brand aesthetics of Laura Mercier.
Indeed; being deliberately minimalist has ensured that as a stock item; this palette is actually extremely flexible with alternative pan inserts and lid embellishment options in the pipeline for 2011″.