Prepress
DirectSmile Introduces Image Server for Simple, Scalable Image Personalisation
Friday 07. January 2011 - DirectSmile, supplier of software solutions for personalised, cross-media marketing and variable data printing (VDP), has launched DirectSmile Image Server, a system that enables high-volume image personalisation for more effective one-to-one communications and personalised products.
Compatible with all major software products for variable-data printing (VDP), transactional and transpromotional personalisation, DirectSmile Image Server fits easily and seamlessly within an existing operation and provides a scalable solution for companies looking to extend their VDP capabilities to include image personalisation.
Axel Marciniak, Managing Director of DirectSmile explains: “DirectSmile Image Server is the ideal system for marketers and printers who are currently utilising variable content to create targeted marketing campaigns across different media channels, such as print, email, mobiles and the Internet. Introducing the additional, emotive element of a unique and eye-catching personalised image further emphasises the direct, one-to-one dialogue created by a personalised approach. Within all the various channels in a cross-media campaign, a unique image can instantly attract the attention of the recipient, increasing the chances of a response or subsequent action or sale.
“Companies providing e-commerce services for personalised products that have yet to enhance their online portfolio with image personalisation will also benefit from DirectSmile Image Server. In addition to the novelty of including a personalised image on the products they are selling, their customers will see immediate benefits from fast, inspiring previews of these products, generated by the DirectSmile Image Server, which can really incentivise the purchase.”
The DirectSmile Image Server incorporates all the different elements required for successful execution of a complex, personalised campaign. Realistic motifs can be effectively realised with the fonts available, images can be rendered at high speeds and job prioritisation functionalities ensure efficient and streamlined production, even at maximum capacity.
“DirectSmile Image Server is designed for high-volume production and the intelligent architecture makes it simple to maintain for reliable, consistent, high performance. It fits with individual production requirements and integrates within existing solutions, such as GMC Software Technology’s leading transactional software products. This flexible solution has been designed to enhance personalisation within a wide-range of applications, including marketing and customer communications, ecommerce products, on-demand publishing and transactional applications, and will provide the suppliers of these products with increased success through effective, high-quality image personalisation,” concludes Axel Marciniak.