Packaging
Primera Announces 24 Months Warranty Program For Label Products
Monday 29. November 2010 - Primera sets new price/performance standard for producing on demand high-resolution, full-color labels
Primera Technology Europe, European headquarter of Primera Technology, Inc., leading manufacturer of specialty printing equipment is launching a new warranty program for its well-known LX line of Color Label Printers.
Customers get now 2 years instead of the normal 12 months warranty without any additional charge. The new warranty applies to every model of Primera’s LX line including the LX810e, LX400e and the new monochrome LX200e Label Printer. The new AP-Series of Label Applicators (including AP360e and AP362e), the FX400e Foil Imprinter and the new PX450e Color Printer are covered in the new warranty program as well.
To participate from the new warranty, customers just have to register their label product at www.primerawarranty.com. The program works retroactive, so even customers who bought a printer before the campaign starts, can register and will be informed about their new warranty expiry date.
“Primera’s mission is to offer a high degree of customer satisfaction. The new extended warranty adds to it and only serves the needs of our customers,” explains Andreas Hoffman, Managing Director at Primera Europe.
The LX400e and LX810e Color Label Printer are inkjet-based printers designed to produce short-run, full-color labels at up to 4800 dpi print resolution. They print full-color photos, text, graphics and bar code labels. With its 1200 dpi print resolution, the new LX200e Label Printer sets entirely new standards in monochrome label printing. Unlike usual thermal printers, the LX200e can produce labels with photos and high-resolution graphics. Printed labels are virtually scratchproof and waterproof. A wide range of label media in different shapes (oval, rectangle) and sizes is available, including water-resistant paper and polyester label with matte, glossy or transparent surface. New to Primera’s label stock are ring binder spine labels and business card material.