Business News
PRIMIR WINTER MEETING FEATURES HIGHLIGHTS OF LATEST STUDY RESULTS ON DIRECT MARKETING TRENDS
Friday 29. October 2010 - PRIMIR, the Print Industries Market Information and Research Organization, recently announced the lineup for its Winter Meeting in Florida. Slated for December 6-8, 2010 at the Renaissance Boca Raton Hotel, Boca Raton, Florida, the meeting will feature highlights from the latest PRIMIR research study, "Trends & Future of Direct Marketing," in a presentation by John Zarwan, J Zarwan Partners, and David Davis, INTERQUEST, both of whom were principal researchers for the PRIMIR study.
According to the study, “With the growth of non-print direct marketing activities, and increasing competition from new forms of marketing and promotional tools, the role of print in direct marketing is clearly under pressure . . .” PRIMIR Winter Meeting attendees will learn about the pressure points as well as the opportunities for print within the various vertical markets covered in the study.
In addition to the featured major study presentation, PRIMIR attendees will also hear from Meldon Wolfgang of the Boston Consulting Group about a recent study of the “U.S. Postal Mail Volume” and how the findings are pertinent to the printing industry. Plus, Dr. Ronnie Davis, Vice President/Chief Economist of the Printing Industries of America, will share his insights about the evolving industry in a presentation entitled “Beyond the Horizon: Future Paths for the Printing Industry.”
PRIMIR Winter Meeting attendees will also have the opportunity to tour the nearby Océ Customer Experience Center.
According to PRIMIR member Michael Ring, President of Xeikon, “I regularly attend PRIMIR meetings. Why? Because of the valuable content shared in the information-rich presentations. The PRIMIR meeting also provides a great opportunity for me to interact and network with members from all segments of the graphic arts industry who have common concerns and interests.”
PRIMIR hosts three to four meetings each year to provide a forum for members to network and socialize with their peers while learning the results of the latest research produced for PRIMIR. PRIMIR and NPES members, as well as prospective members, are welcome to attend the PRIMIR Winter Meeting.