Business News
Photobucket Selects aiMatch for Comprehensive Online Advertising Platform
Monday 18. October 2010 - Premier Photo and Video Sharing Site Leverages Advertising Intelligence to Maximize Online Inventory
aiMatch announced today that Photobucket has selected its comprehensive ad serving platform to manage the company’s online advertising inventory. By delivering advanced advertising intelligence tools, aiMatch is helping Photobucket manage sales performance, analyze the data that impacts revenue and take “intelligent” action based on that data.
“aiMatch delivers business intelligence, sales performance management, forecasting and delivery all in one solution,” explained Darren Kelly, chief revenue officer, Photobucket. “Having these insights in one easy to use system has improved our ability to manage and maximize the value of our inventory. With their multiple years of industry experience, the aiMatch team provided the knowledge and support needed to ensure a smooth transition from our legacy system.”
Photobucket is one of the largest, most-visited web properties with more than 100 million total registered users and 45 million total unique visitors per month (worldwide). The company prides itself on offering advertising partners creative and impactful solutions that reach an engaged and participatory audience. To deliver on this promise, Photobucket needed an online advertising solution that made it easy to understand available inventory and to provide packages that appeal to their advertisers, while maximizing revenue.
“Photobucket’s decision to go with the aiMatch platform is validation that publishers are long overdue for a more holistic ad serving platform that empowers them with accessible, insightful, and actionable information to maximize their online inventory,” said Jeff Wood, aiMatch CEO. “We are focused on the publishers that want to sell more directly. We have asked and listened to what they need to increase revenue and are delivering on those requirements.”
aiMatch’s ability to combine order, delivery and financial data has given Photobucket a more revenue focused view into their available inventory. Having all of that information in one system allows for quick and detailed analysis into the best use of products and packages, as well as sales performance.