Business News
ExpoPrint Latin America 2010 closes this edition with business and attendance success
Wednesday 14. July 2010 - With international attendance exceeding the 300% growth mark in regards to 2006 and an achieved business goal extrapolating the expected, the fair confirms its status as one of the main printing and imaging events in the world.
ExpoPrint Latin America 2010 opened its doors on June 23rd with the expectation of doubling its number of international visitors to the 30 thousand mark. However, once the event was finished, it was verified that this numbers surpassed, handsomely, the initial estimates.
According to previous data given by AP&S Fairs and Events, organizer and promoter of the fair, the number of visitors exceeded 35 thousand people, reaching 35.523 visitors.
Besides, one can highlight the volume of closed business deals on the pavilion itself – and this not taking into consideration the businesses to be post-fair concluded. According to Sandra Keese, director of AP&S, the estimate, based on interviews with exhibitors, is that more than 300 million dollars have been secured during the fairs seven days.
The success of ExpoPrint 2010 can be also assessed by testimony given the exhibitors themselves. According to Anderson Chaves, of Kodak, the business surpassed in more than 80% the initial estimates for the fair. Giovanni Farias, of Ricoh Infoprint, has also confirmed this success. “The fair was amazing. Weve exceeded our goals and are happy with that outcome”, explains the executive.
The fair was an absolute success. Weve surpassed our business goals and the foreign executives were impressed by the attendance and with the reality that the Latin-American printing entrepreneur is investing and buying equipment at the stand” , states Fernando Alperowich, manager of HP Indigo for Latin-America.
“We had the global marketing manager of BasysPrint at our stand and he returned to Belgium definitely impressed”, says Carlos Palmeira, director of Solugraf.
“Our global president visited the fair and ended up prolonging his stay an extra day due to the volume of closed business deals”, states Franz Fürstenberg, president of Maronland Brazil.
“We have been with top executives from Germany at the fair, including our president, and they left with an excellent impression o the event. We closed many deals, mainly with small and medium sized printing industries, which were looking for solution packages”, said Dieter Brandt, president of Heilderberg for South America.
“Never have we sold this amount of Ryobi on a single fair. And not only Ryobi, but also Horizon and other solutions. It was the best fair that Ferrostaal has ever participated”, states Janio Coelho, manager of Ferrostaal.
Attendance – With caravans from around Brazil and South American countries, ExpoPrint has surpassed its goals for foreign attendance. On the first two days of the fair, Spanish shared with Portuguese the status of “language of the fair”.
.According to the organization, 1258 printing and graphics professionals from Costa Rica, Colombia, Chile, Argentina, Uruguay, Peru, Bolivia, Paraguay, and others have been to the Transamérica Expor Center.
International – The success of ExpoPrint 2010 has also placed the fair amongst the biggest graphics and printing events in the world.
“We had the intention of making a professional fair for the Latin-American printing market, much like Ipex, Igas and Print. And it is with great pride that today we realize that ExpoPrint Latin America is internationally attended as one of the biggest worldwide fairs” says Karl Klökler, director of ExpoPrint 2010.
Important numbers of ExpoPrint Latin America
Number of exhibitors: 211
Number of Brazilian exhibitors: 155
Number of foreign exhibitors: 56
Number of brands: 508
Single Visitors: 35.523
Day with greatest attendance: Saturday, 26th, with 11.967 visitors
Businesses generated during the event: more than 300 million dollars
International Visitors: 1258
Latin America Visitors: 1.042