Consumables
Antalis Launches New Image Range of Office Papers with Effortless Sales Proposition for Resellers
Tuesday 22. June 2010 - Antalis, Europes leading distributor of paper and office consumables to resellers, business and public sector organisations, has launched Image, a new pan-European range of merchant own label office papers.
The Image family has been developed by Antalis to provide a well structured, intelligent product offering to fulfil the everyday paper requirements of businesses, while creating an effortless and profitable sales proposition for resellers. The range comprises four clearly differentiated paper qualities, all of which are selected to be dependable, thoroughly fit for purpose, and to deliver high quality results. The Image products are as follows;
Image VOLUME, ideal for high volume printing
Image BUSINESS, a versatile office paper for all uses
Image IMPACT for serious quality colour printing
Image IMPACT PLUS for superior quality colour print [amend to each territory]
Image has been introduced by Antalis to achieve greater clarity of its business papers portfolio across Europe, to enable it to focus on building stronger brands with benefits for resellers, and to reduce brand confusion for paper buyers.
Commenting on the launch of Image, Rob Chandler, Product Manager at Antalis says: “Office paper ranges have become overly complicated and their product descriptions are either so technical or ambiguous, that resellers are finding their sales proposition too complex or confusing.
Meanwhile, brand proliferation and baffling industry jargon means that their customers are struggling to make purchasing decisions. Based on this market feedback, we have developed the new, simply structured Image range of quality office papers with stand-out branding and clear product differentiation to enhance our resellers product portfolios and help them sell paper more effectively.”
Backed by a proactive marketing campaign to build brand awareness for Image, increase product recognition, and generate pull-through from end users, Image provides resellers with a strong, competitively priced family of office papers that allows for optimal margins and acts as an effective door opener for customers who will also make higher margin purchases.
Images strong branding and eye-catching packaging supports sales through immediate shelf appeal in retail environments as well as in online and printed catalogues. The jargon-free product descriptions, simple visual cues for product selection, and clear communication of the papers different environmental certifications and accreditations make Image effortless to sell.
About the Image range of office papers:
Image VOLUME is designed for high volume printing and copying of internal documents, and is guaranteed for single colour use in inkjet and laser printers as well as photocopiers. It is sourced from well-managed forests.
Image BUSINESS is a versatile, bright white office paper suitable for a diverse range of everyday business communications, from internal reports to customer-facing presentations with text and graphics. Designed for use in a wide range of printing and copying technologies, including spot colour laser and inkjet printing, it is also accredited to ISO 9706 making it suitable for archiving as well as holding FSC or PEFC accreditation for sustainability.
Image IMPACT is a premium, high white, quality office paper that will create impact particularly when using colour and is suited for important communications where making the right impression is important, including colour presentations, reports and corporate stationery. Guaranteed for full colour laser and inkjet printing such as images, solid colour, graphs, presentations, it is also accredited with ColorLok Technology for even better print results, and is ISO 9706 and FSC accredited.
Image IMPACT PLUS is an ultra smooth white paper which offers excellent colour reproduction for graphics and images. Producing superior print quality with extremely sharp, well defined images and text, it is guaranteed for use on all office equipment as well as for offset and digital printing. Image IMPACT PLUS also boasts the ColorLok Technology and is ISO 9706 and FSC accredited.