LFP - Large-Format-Printing
The hidden secrets of car wrapping: Ritrama unveils them in an “application movie”
Thursday 03. June 2010 - Procedures, tips & tricks for professionals, beginners and curious guys. An unpublished video, supplemented by the exclusive Application Guide, is Ritramas answer for those digital printers who want to enlarge their business with car wrapping and decoration
Ritrama, a leading world class manufacturer of self-adhesive materials, takes a new important step in supplying turnkey solutions for visual communication professionals. The useful and demanded Application Guide, carrying simple and exhaustive information about the application of self adhesives, has been supplement by Ritrama with an exclusive Video document that explains, describing stages from A to Z, how to apply sign-making materials and digitally printed vinyls on cars, vans and riveted trucks, but also windows and big glass surfaces.
The video is conceived as a true application movie, its subdivided in different sequential episodes and involve Fabio Orelli, one of the most admired applicators in Italy and Europe, as the leading actor. The first part is focused on the application of pre-cutted RI-Mark vinyls, starting from the preparation of cutted materials and getting the audience towards practical tips on cleaning, temperatures, positioning the media and solving small but frequent problems. The second video is dedicated to lamination with protective films, an essential process to protect the images from scratches, rain and UV rays. The next episode, certainly one of the most popular, is focused on wrapping vehicles with a digitally printed RI-Jet 50 Cast Air Flow Repositionable, providing a detailed description of all preparation and application stages. Interesting additional chapters are dedicated to tricks and expedients to apply adhesive materials on riveted surfaces and using the lateral and central tape bands. The last episode de scribes the wet application on glasses: a must-see frame for those digital printers and decorators who wish to enter the growing point-of-purchase and interior decoration markets.
The realization of the video and of the application guide has involved a great organizational dedication and all the marketing & communication team, but the excitement of our distributors and of the first customers who have watched it, completely repaid our efforts” – Ronald Rink, Ritrama Viscom Division Manager, claims – “We firmly believe that our first class products must be supported by tools and formative trainings that are easily understandable and useful for our customers business”.