Business News
PIKEUR and ESKADRON rely on pre-press services from Mohn media
Wednesday 17. March 2010 - For PIKEUR, a supplier of premium riding fashion and riding equipment, Mohn medias pre-press team put together an individual service package of concept development and design, product photography, retouching and printing.
The collaboration started one year ago with the winter accessories newsletter that was sent out to the 1,300 specialist PIKEUR and ESKADRON dealers. Page production was the responsibility of the Mohn media pre-press team, the product pictures were photographed in the medienfabrik photo studio that is directly incorporated in the workflow of the Mohn media pre-press department. There soon followed the PIKEUR and ESKADRON catalogues for this years Spoga fair in Cologne – an internationally acclaimed fair for garden, sport, camping and lifestyle.
The pre-press team redesigned the layout of the ESKADRON catalogue in advance. The modern make-over guarantees that the product illustrations from the catalogue can be used in the ESKADRON online shop without being processed any further and thus offers the customers time-optimised production. The accompanying photo-shoot took place at Wolfgang Brinkmanns equestrian centre: Brinkmann won a gold medal in show jumping with the German team at the 1988 Olympic Games in Seoul. To ensure the best conditions and make sure they were independent of the weather, the medienfabrik photography team converted a barn into a photographic studio. “And to round off the service, we altered the ESKADRON trade fair stand to fit in with the catalogue design,” says Key Account Manager Stephanie Fehlbier.
The complete service package from the Mohn media pre-press team, together with the medienfabrik photographic studio, certainly convinced PIKEUR and ESKADRON. “We were particularly impressed with the fast implementation of our wishes as well as the very short processing time,” says PIKEUR Marketing Manager, Lasse Oberschelp.
PIKEUR has been official outfitter to the German Olympic Riding Committee since 1972 as well as outfitter to a large number of teams at international tournaments, European and World Championships as well as Olympic Games. The company ESKADRON was founded in 1977 to focus on accessories for horses. Products include horse and saddle blankets as well as horse gaiters.