Inkjet & Digital Printing
CPM Marketing Group Boosts Variable Data Printing Capabilities with Purchase of Robust Digital Production Press
Tuesday 02. March 2010 - Xerox iGen3 110 Printer Expands CPM Print Service Center Capabilities
CPM Marketing Group, Inc., the market leader for healthcare customer relationship management (CRM) and strategic marketing solutions, announced today that it has purchased the Xerox iGen3 110 Digital Production Press (iGen3). The addition and implementation of this sleek, high-tech printer to CPMs print service center increases volume and provides robust capabilities for digital printing projects.
“CPMs printing service center has always been a complement to our healthcare CRM and marketing offerings. Now, with the addition of the state-of-the-art iGen3 printer, our print service center is becoming the printer-of-choice for more and more of our hospital clients,” said John Hallick, CEO of CPM Marketing Group. “We are especially excited to introduce the iGen3 to clients, because bringing it on is a win-win situation. Its capacity for high production helps streamline CPMs print-flow, and its ability to turnout high-quality print jobs quickly and cost-effectively saves clients time and money.”
A key feature of CPMs print service center is variable data printing, which allows unique text, images and graphics to appear on individual print pieces. This dynamic, targeted printing is essential because of CPMs distinctive ability to determine marketing campaign candidates based upon their health needs and its scientific methodology that helps to identify the best communication approaches to use for individuals.
Beyond variable data printing, the iGen3 printer benefits include:
Fast print speed: Prints up to 6,600 full process color impressions per hour.
Custom color profiles and matching: Ability to input custom color profiles to comply with brand standards or other printers color ranges.
Flexible paper type and formatting: Capacity to run up to magnet-stock paper thickness and up to 14.33″ x 22.5″ sheet size. Capable of incorporating mixed stocks in a single run.
Print on-demand: Real-time artwork upload and configuration allowing for all print jobssimple or complexto be implemented with a push of a button.
“Because it is especially important that hospitals maintain a trusted image among their patients and local communities, CPMs digital printing presses must be the highest quality and maintain the high integrity of hospital marketing collateral,” continues Hallick. “With iGen3, our clients can rest assured that print jobs will be executed flawlessly and produce top quality pieces.”
As a full-service printer, CPMs addition of iGen3 is an expansion of its digital print offerings and a complement to its traditional offset, ink-jet, match mail and other letter shop services. To support the new printer and its ongoing print jobs, CPM has also certified internal iGen3 operators for quality assurance purposes.