Prepress

Search Engine Optimization (SEO) with Escenic Content Engine

Monday 22. February 2010 - Escenic Content Engine supports a wide range of search engine optimization techniques. This article provides a quick overview.

Correct (X)HTML markup
Escenic Content Engine separates content and presentation: Content producers work in Escenic Content Studio while the presentation of the content (on different websites, different channels) is handled by Escenic Content Engine. The web pages (and RSS feeds, etc) are generated with JPS, giving the website’s developers complete control over how the content is delivered:

Escenic Content Studio: Full-featured editor for text, images, keyword tagging, geotagging, etc
Escenic Content Engine: High performance presentation layer and content delivery
This means that Escenic Content Engine may produce web pages that conform with any standard (HTML 4.01, XHTML 1.0, etc), and that websites may adhere to strict accessability requirements such as WAI.

Escenic Widget Framework provides a ready-to-use, extensible, configurable presentation layer that delivers well-formed, validating XHTML with ESI support “out of the box”.