Prepress
RedTie – Supporting Online Business Growth
Tuesday 09. February 2010 - RedTie is taking the confusion out of web-to-print, and guiding printers, marketing agencies and in-house teams into the next generation of printing technology. RedTies two software systems - RedTie Template (RTT) and RedTie Quotation (RTQ) offer a simple and cost effective solution for companies looking to expand their portfolio of services to include an online offering. RedTies web-to-print systems have been developed from a printers perspective, empowering users to access, edit and order print and marketing material online, helping companies to find a way to thrive and evolve even in this most difficult economic climate.
With RedTie Template (RTT), RedTie has created a user-friendly, simple solution for ordering marketing materials, print collateral and merchandise online, making the process as easy as purchasing a book, a CD or a flight. The principle is the same – log-in, choose your product from a selection of pre-approved, branded templates, specify the volume required, proceed to payment and track the order until it arrives within an impressively short space of time. There is the option to personalise each printed piece, which means marketing messages can be created on a global level but targeted locally.
Built on the same principle as RTT, RedTie Quotation (RTQ) has been created with the more experienced print-buyer in mind. An instant online quotation tool, incorporating a range of pricing calculators, RTQ users are able to access instant quotes, submit jobs online and upload artwork. Customers can also track their orders online, which means the client relationship becomes about promoting additional services and securing long-term loyalty rather than creating estimates and checking on progress of a job. Customers are far more inclined to place an order with a company that have responded with an instant quote, rather than wait the typical 24 – 48 hours.
Grown originally from a calendar and gift consumer site, RedTies software has developed into an effective commercial tool. RedTies proven systems are trusted worldwide and will allow a printer or marketing professional to get started online without disrupting existing business and with minimum investment required. In todays market, best price and quality are taken as given, so those responsible for ordering print and marketing materials are looking for something extra to justify their budget spend. RedTies systems are providing the solution, by offering clients:
Flexibility – the system can be tailored to suit a companys client portfolio and range of services
Accessibility – any company or individual can use the system via computer and a log-in
Simplicity – getting started is easy with the help of RedTies full training program and system support
Tactics – RedTie is a strategic choice for any business and a real asset for securing customers
Efficiency – RedTie will save businesses time and money and drive profitable business to the press
Response – RedTies products enable companies to meet their customers needs 24/7
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everything happens FASTER! No traditional printer will be able to match the quick turnaround times, instant ordering and quotation services, from submitting a quote to dispatching the finished product.
Red Tie is also the environmentally friendly choice – by offering such a flexible and fast service, companies that use the RedTie system have found that their clients are ordering smaller quantities, more frequently, on-demand, therefore eradicating large mountains of unused printed material, gathering dust.
RedTie Managing Director, Marian Stefani explains, RedTies approach has been to simplify and remove the jargon from the web-to-print process and provide printers and marketers with real tools to drive business online and increase profit. Printers, whether large or small, with roots in the traditional way of doing business or a young digital company, should not fear web-to-print, rather embrace the opportunities for growth that it can bring. RedTie are helping clients to lead the way, rather than finding themselves in the tricky position of having to play catch up, when the inevitable shift online takes place once and for all.