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PIXART.IT CONFIRMS STEADY GROWTH IN 2009 AND ANNOUNCES MAJOR NEW INITIATIVES IN 2010
Wednesday 18. November 2009 - Pixart.it, the leading European company in web-to-print, has announced it expects to end the 2009 financial year showing growth of around 30 percent - an extremely positive result, especially when measured against a background of a general contraction in the market.
pixart.it founder, Matteo Rigamonti says the companys impressive growth in 2009 was achieved by analysing changing customer needs at the beginning of the year and quickly responding to these. Comments Mr Rigamonti: “At the start of 2009, like most businesses, we were very worried about the potential impact of the financial crisis on our business. Consumers had suddenly become much more cost-conscious, only making purchases when absolutely necessary. Consequently, we developed an extensive promotional offers campaign to encourage uptake of our services – especially in the markets we had recently entered into. This multi-country campaign was a huge success and actually resulted in an overload of our production capacity, to the point where we were forced to return to our standard list prices to mitigate demand. This success has continued through 2009.”
Rigamonti says the company has continued to invest in the latest advances in printing technology throughout 2009 to keep up with demand and ensure the company was running as efficiently as possible. Continues Matteo: “This year, we have expanded the production capacity of every department and introduced new litho, packaging and labelling services to our portfolio. All lines have been updated with state-of-the-art systems and management software which ensures an impeccable workflow, guaranteed delivery within 24/48 hours, and quality of both product and service.”
“In order to continue to offer customers the highest quality product we are also planning further significant innovations for 2010 such as a new, user-friendly pagination system available on-line free of charge and an updated version of our order management software which will enable customers to monitor the progress of their job online. We will also be opening our new 17,000 m2 premises which will mean we will have our expanded production and logistics departments all under one roof. This will help us meet the increase in print volumes and continue to guarantee the quality of our service.”
Among the many new innovations pixart.it has introduced in 2009, Mr Rigamonti highlights the installation of its four-colour Komori offset press in the summer as one of the most interesting and successful. The move to litho printing was a major departure from its digital strategy and signalled the companys intention to become a comprehensive “one-stop-shop” printing operation. Just two months after installation, the press had already produced over four million page impressions, a level of instant success which has resulted in a decision to replace the current press with two new eight-colour Komori presses in the coming months.
Matteo Rigamonti concludes: “Despite the difficult trading conditions, 2009 has been a successful year for pixart.it. The strategic investments we have made in technology and premises also means we have the capacity and equipment to grow exponentially again in 2010. We are very keen to continue add to our 35,000-strong Italian customer base and significantly grow our other key European markets – such as France, where we already have 15,000 customers and the United Kingdom, Germany, Spain and Portugal.”