Prepress
DirectSmile exhibits new Cross Media solution at mediaPro 2009
Thursday 15. October 2009 - The UK's first demonstration of DirectSmile Cross Media will take centre stage on the DirectSmile stand
At mediaPro 09 (stand 81), 4-5 November, DirectSmile, a launch partner of the new show, will be providing live demonstrations of its new integrated Cross Media solution, designed for agencies, enterprises and printers.
At mediaPro, visitors to the DirectSmile stand will have the chance to explore DirectSmile Cross Media in detail and see how to boost response rates, track campaign results and win new customer data for even more targeted follow-up campaigns.
The inventor of image personalisation, DirectSmile is one of the leading suppliers of software for one-to-one marketing and variable data printing. Its array of award-winning solutions allows users to implement sophisticated personalisation tasks with ease, efficiency and smooth workflows, and leverage the power of personalised communications across all media. Axel Marciniak, managing director of DirectSmile, comments, “Our solutions are designed for true mass-personalisation, allowing million-volume database-driven communications, both in print and digital media with the ability to track campaign feedback in detail.”
With Cross Media, DirectSmile takes the concept of one-to-one marketing to a new level by offering a central campaign platform, which hosts the data for a multitude of media including print, web, e-mail and mobile media. Users can build their own personal URL websites, send personalised e-mailings and create and produce their personalised mail pieces, all from one database and by using one solution. The user can establish a broad variety of mechanisms for automated customer feedback, such as response e-mails or SMS. Personalised images can easily be integrated into all media.
mediaPro is a unique event for all those involved in the creation, production, procurement and distribution of media and marketing communications. “The concept of this newly launched event fits perfectly with the philosophy of our latest product, DirectSmile Cross Media, which brings together data, design concepts and multiple media channels for highly targeted communications” adds Axel Marciniak. “Our new solution is designed for agencies as well as for printers and marketing departments. For us it was an ideal platform to talk to our key markets.”
Visit DirectSmile at mediaPro, Old Billingsgate, London from 4-5 November 2009.