Business News
PRINT 09 HOSTS SPECIAL SEMINAR ON WINNING HIGH-VOLUME PRINT BUSINESS
Friday 04. September 2009 - Free Educational Session Will Feature Panel of Buyers from This Overlooked, Lucrative Market
While designers, small agencies and corporate print buyers make up the majority of print buyers, a small number of buyers purchase much larger volumes of printing. For printers seeking to expand their customer base, PRINT 09 will offer a special educational session on gaining entry into this lucrative market of high-volume print buyers. “Market Expansion Strategy: Attracting Business from Massive Print Buying Organizations” will take place on the opening day of PRINT, Friday, September 11, 2009, from 12:00 noon to 1:30 p.m. in Room S502ab of Chicagos McCormick Place. PRINT 09, the years largest and most comprehensive global graphic communications exhibition and conference, takes place September 11 – 16 in the North and South Halls of McCormick Place.
“Market Expansion Strategy” will focus on a variety of areas where printers can find large buyers of print, including newspapers, book manufacturers, large magazine publishers, greeting card giants and corporate print services. “Many graphic communications service providers overlook large buyers of print, but what they might not realize is that these organizations are increasingly open to revisiting the competitive bidding process,” explained Ralph Nappi, President of the Graphic Arts Show Company (GASC). “This free seminar gives the inside informationdirectly from high-volume print buyerson how to forge relationships with these organizations and successfully maneuver in this complex market.”
Moderated by Bill Esler, editor of Graphic Arts Monthly, the session features a distinguished panel of print buyers, including:
* Robert C. Tapella, who as Public Printer, heads the Government Printing Office (GPO) and is charged with procuring print for all arms of the federal government. In a typical year, the GPO buys some 135,000 printing jobs valued at $600 million from 2,500 private sector vendors.
* Eric Belcher, president and CEO of InnerWorkings, Inc., a leading global provider of managed print and promotional solutions. Named in June as the largest print distributors in the U.S., InnerWorkings enjoyed a record 2008 revenue of $419 million, an increase of 45% since 2007.
“Market Expansion Strategy: Attracting Business from Massive Print Buying Organizations” is sponsored by Graphic Arts Monthly and E-GAM. In addition to this session, PRINT 09 offers a full conference roster, featuring more than 90 educational sessions across 14 knowledge categories.
PRINT 09 is expected to welcome more than 650 exhibitors showcasing the entire gamut of printing-related equipment, products and services. The global graphic communications show will fill the North and South Halls of the expansive McCormick Place with the latest technologies in commercial and quick printing, publishing, high-volume transactional output, package printing and more.