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The Day Publishing Company Invests in SAXOTECH Mediaware Center for its Online Publishing Solution
Tuesday 18. August 2009 - SAXOTECH announced today The Day Publishing Company (New London, Connecticut), has selected the SAXOTECH Mediaware Center as its online publishing solution. The innovative and highly configurable platform includes the SAXOTECH Digital Center, an intuitive interface for managing news content across multiple digital channels.
The Day will utilize the Digital Center to efficiently produce and share news and information in a streamlined and collaborative production environment. The single online publishing platform will integrate directly into The Days publications existing systems and workflow, enabling the editorial operations to deliver timely news to its rapidly growing online audience.
The SAXOTECH Digital Center provides the framework so users can manage everything from custom Web design, site structure and video presentation to community interaction, email newsletters, wireless content, ad serving search and Web analytics. News managers will be positioned to quickly respond to breaking news stories and market opportunities by increasing the productivity of their staff.
“We are very excited about our partnership with SAXOTECH, which provides us the platform to dynamically deliver local news and information to our readers using state-of-the-art multimedia tools,” said Timothy Dwyer, The Days executive editor. “Our new site will be more user-friendly and interactive, allowing us to build a closer relationship with our readers.
SAXOTECH will provide managed Web hosting services for The Days online site, as well as new products enabled by the SAXOTECH Mediaware Center deployment.