Business News

World Color Press (Previously Quebecor World) Secures Multi-Year Contract Extension From USA WEEKEND

Friday 07. August 2009 - World Color Press is proud to announce a multi-year contract extension with long-time customer, USA WEEKEND. Under the terms of this agreement, World Color Press will continue to produce the majority of USA WEEKEND's weekly Sunday magazine through October 2015, extending a 24-year relationship.

World Color Press has produced USA WEEKEND Sunday magazine each week since 1985. USA WEEKEND has benefited from the company’s strong coast-to-coast network of rotogravure facilities providing flexible pagination and format alternatives and efficient weekly distribution in the Midwest, Southern and Eastern United States.

“As a long-standing valued partner, we continuously strive to provide USA WEEKEND with exceptional quality and service each week creating a positive image for their loyal readers. We have always worked closely with USA WEEKEND to meet all challenges and implement changes needed to improve the production of the magazine”, said Brian Freschi, President -World Color Press Marketing Solutions Group.

Throughout the relationship, World Color Press has introduced new formats specific to USA WEEKEND that address increasing paper and ink costs. These changes not only reduce costs but also help build and maintain brand awareness amongst readers.

“We are extremely pleased with World Color Press’s flexibility and willingness to consider multiple options and implement change in our joint efforts to improve quality, service and cost control. As evidence of this, we have worked together to implement a new format that resulted in reduced production costs for us while maintaining a strong presence with our readers,” said Ken Kirkhart Vice President of Production for USA WEEKEND.