Prepress
Zeta Interactive Launches Zeta Next Page; Provides Digital Solution for Changing Print Media Market
Wednesday 05. August 2009 - Leading interactive marketing agency releases dynamic new digital publishing platform; Part of a series of new technologies designed to bring business communications into the next age
Zeta Interactive, a leading full-service digital marketing agency, today announced the official launch of Zeta Next Page, a revolutionary digital publishing platform and marketing solution that enables publishers and print marketers to reshape their products and marketing strategies for greater success in the digital age. Zeta Next Page is the first and only single-source technology, delivery platform and marketing solution that enables users to easily transform print publications — magazines, newspapers, catalogs, marketing collateral and more — into robust, interactive, and targeted digital publications, then market them through email and other digital channels for greater results.
Zeta Interactive developed the Next Page product in response to the struggling print market which has faced rising paper, printing and distribution costs in recent years along with concurrent declines in readership and advertising, as consumers migrate to online channels. Zeta Next Page enables marketers and industries heavily invested in print — publishers, catalogers, direct mailers, etc. — to augment their print offerings by transforming them into targeted, interactive digital publications, then market them through email and other interactive channels to drive traffic, engagement, and, ultimately, ROI. And because Zeta Next Page is fully integrated with Google Analytics as well as Zeta Mail, the company’s best-of-breed email platform, marketers can leverage campaign results and analytics to better hone their content and offers for increased ROI over time.
“Changing media consumption patterns along with a challenged economy are forcing publishers and other industries heavily invested in print to reassess the very fundamentals of their businesses — from production and circulation to advertising and distribution,” said Al DiGuido, CEO of Zeta Interactive. “Clearly the future lies in digital alternatives that help bridge the gap between print and adjacent media. Zeta Next Page is well poised to help these organizations not only survive in this digital age, but thrive.”
While digital publishing is not new, the challenge until now has been in its adoption — getting users to actually open and interact with the digital products. Thus, Zeta Next Page provides a complete marketing solution to drive traffic, engagement and ROI, including alerts and triggered follow-up emails that provide increasingly targeted and relevant content and offers based on user response and analytics. Furthermore, by using Zeta Next Page, publishers and marketers can go far beyond digital replication of their publications to create a more engaging, impactful and interactive end-product. Among the highlights of Zeta Next Page:
— Ability to embed audio and/or video: Offers a more engaging user
experience and provides publishers with additional advertising
opportunities
— 360 degree views of products: Provides better product detail and
drives consumers further along in the buying process
— Share-to-social and share-with-friends capabilities: Easily email or
post content to popular social media sites to virally increase
readership and sales
— Shopping cart experience: Enables consumers to add items to carts
directly from product views; increases ease and likelihood of orders
— Searchable by keyword: Readers can quickly find what they are seeking
in current issues as well as saved archives
— Printable, Downloadable: Users can download or print to read at a
later date; PLUS print individual coupons, products or articles
— Unparalleled analytics: Gain insights into user activity and
engagement with each publication in order to customize and optimize
content for increased ROI over time
“Today’s consumers are more demanding than ever, expecting relevancy and interactivity as well as aesthetic appeal from their information and entertainment sources,” said DiGuido. “With its host of innovative features designed to increase user engagement and interaction, Zeta Next Page enables publishers and marketers to optimize their publications and their content to increase their returns and do so in a vehicle that is far more cost-efficient than traditional print.”
Zeta Next Page is part of a series of new product releases scheduled over several months aimed at shaping the new face of full-service digital marketing. Zeta Interactive also recently launched Zeta Mail 5.0, a remarkably powerful email marketing platform with an intuitive, easy-to-use interface that allows marketers the ability to interact with high volumes of customers and prospective customers in a completely personalized and targeted fashion.