Packaging
R&D – LEVERAGE INTEGRATED SOLUTIONS CAPABILITY SHOWCASED AT DRINKTEC / PETPOINT 2009
Friday 24. July 2009 - From "conceptuals" to full production moulds ingenious new products and building brands with a new industry paradigm - see it all at Booth B3.402
The benefits of the brand-building linkage of R&D and Leverage – which seamlessly integrates world-class package manufacture and product design capabilities, under one roof – can be fully explored at Drinktec/PETPoint 2009 here at the New Munich Trade Fair Centre, September 14-19, Booth B3.402.
Of particular note to converters and brand owners attending this packaging “Worlds Fair” is the R&D UKs Product Solutions Lab, or PSL, which provides in-house training modules. With both UK and U.S. centers, the firms global, one-stop supplier capability allows for qualification of almost any product – including those with extreme shapes and specifications.
As a result, R&D provides an unsurpassed level of integrated, plastic packaging solutions, along with world-class service, technical knowledge, manufacturing, moulding and after-sales support.
The R&D process can begin with Leverage conducting consumer insight research then turning insight into actionable concepts, prototypes and finally unit development — to full production moulds.
“Based upon input from our customers, weve created a holistic approach to integrated, plastic packaging solutions that is unlike any other,” said Alan Tolley, Managing Director, R&D UK. “In partnership with our customers, we deliver powerful, brand-building packaging that creates retail excitement, delights consumers, accelerates time-to-market and moves the sales needle.”
Added Rex Luchtel, R&Ds CEO and Vice President of Operations, “Thats why visitors to our Booth B3.402 here at Drinktec/PETPoint 2009 will see an exciting range of end-user products, as opposed to the usual array of tools. For savvy brand owners and converters, our approach is more valuable than ever, given todays marketplace challenges,” Luchtel said.
In 2008, anticipating the growing demand for one-stop, cutting edge product design and mould manufacturing, R&D and Leverage interlinked their resources to develop real-world, readily- manufactured packaging solutions. Markets include food and beverage, home and personal care, healthcare and others.
According to Luchtel and Tolley, R&D UKs PSL capability is the latest in a series of expansions and enhancements designed to benefit converters and brand owners throughout the world. “Today, R&D Integrated Solutions represents a complete product solutions package,” said Tolley. “Working in partnership with our customers, we provide the sales, technical, manufacturing and after sales support required in the present hugely competitive marketplace environment.” Concluded Luchtel, “We are much more than superior tool makers, moulders and manufacturers – we have the complete industrial design piece too, all available within one company.”